Job Description

This marketing manager is responsible for leading the marketing function and driving end-to-end execution across digital, retail, and offline channels. This role manages a small in-house team and works closely with internal stakeholders and external partners to strengthen brand presence and support business growth.

Key Responsibilities

Team Leadership & Collaboration

• Lead and manage the in-house marketing team (5 pax), ensuring clear priorities and accountability.
• Build structured workflows, approvals, and reporting processes.
• Work closely with internal stakeholders to ensure alignment and timely execution.

Marketing Strategy & Planning

• Develop and execute integrated marketing strategies aligned with business objectives.
• Plan annual/quarterly marketing calendars (campaigns, launches, promotions, events).
• Translate business goals into marketing plans with measurable KPIs.

Campaign, Digital & Performance Management

• Oversee end-to-end campaigns across digital, retail, and offline channels.
• Guide content direction for social, website, EDMs, ads, and brand communications.
• Track campaign performance and provide insights to improve results and ROI.

Partnerships & External Engagement

• Manage agencies, vendors, and external partners to deliver campaigns effectively.
• Support brand collaborations, product launches, and marketing-led events.
• Regular external engagement (including monthly café visits); occasional regional travel may be required.

Job Requirements

• Minimum 5 years of marketing experience (flexible for strong candidates)
• Proven experience leading or managing a small marketing team
• Exposure to retail, FMCG, lifestyle, or consumer brands is an added advantage
• Strong understanding of integrated marketing, content development, and campaign execution
• Solid digital marketing knowledge (social media, paid ads, website and e-commerce support)
• Comfortable working with agencies and managing multiple stakeholders
• Hands-on, structured, and accountable working style
• Strong communication and leadership skills
• Own transport is preferred

Skills