Job Description

We are looking for a Marketing Manager to lead the marketing function and drive end-to-end marketing execution across digital, retail, and offline channels. This role will manage a small in-house team and work closely with internal stakeholders and external partners to strengthen brand presence and support business growth.

Key Responsibilities

Team Leadership & Collaboration

• Lead and manage the in-house marketing team (5 pax), ensuring clear priorities and accountability
• Build structured workflows, approvals, and reporting processes
• Work closely with internal stakeholders to ensure alignment and timely execution

Marketing Strategy & Planning

• Develop and execute integrated marketing strategies aligned with business objectives
• Plan annual/quarterly marketing calendars (campaigns, launches, promotions, events)
• Translate business goals into marketing plans with measurable KPIs

Campaign, Digital & Performance Management

• Oversee end-to-end campaigns across digital, retail, and offline channels
• Guide content direction for social, website, EDMs, ads, and brand communications
• Track campaign performance and provide insights to improve results and ROI

Partnerships & External Engagement

• Manage agencies, vendors, and external partners to deliver campaigns effectively
• Support brand collaborations, product launches, and marketing-led events
• Regular external engagement (including monthly café visits); occasional regional travel may be required

Job Requirements

Experience & Background

• Minimum 5 years of marketing experience (flexible for strong candidates)
• Proven experience leading or managing a small marketing team
• Exposure in retail / FMCG / lifestyle / consumer brands is an added advantage

Skillsets

• Strong understanding of integrated marketing, content, and campaign execution
• Solid digital marketing knowledge (social, paid ads, website/e-commerce support)
• Comfortable working with agencies and multiple stakeholders

Traits

• Hands-on, structured, and accountable
• Strong communication and leadership skills
• Own transport is preferred

Skills