Job Description

 Overview:
The Marketing Manager will be responsible for developing and implementing marketing strategies to promote our wellness consultations and training services. This role requires a creative and analytical thinker who can manage and oversee social media accounts, devise lead generation strategies, enhance our brand presence, and drive e-commerce and sales activities. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for health and wellness.

Details:

Social Media Management:
Develop and execute social media strategies to increase brand awareness and engagement.
Manage and oversee all company social media accounts, including content creation, scheduling, and analytics.
Monitor social media trends and adapt strategies to stay current.

Strategy Development:
Create comprehensive marketing plans to support lead generation, promotion, and branding efforts.
Identify target audiences and develop marketing campaigns tailored to their needs and preferences.
Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business goals.

Lead Generation:
Implement and manage lead generation campaigns across various digital platforms.
Analyze and report on the effectiveness of lead generation efforts, making data-driven adjustments as needed.
Optimize conversion rates and customer acquisition costs.

Branding and Promotion:
Develop and maintain a consistent brand voice and image across all marketing channels.
Plan and execute promotional events, partnerships, and collaborations to enhance brand visibility.
Monitor and analyze brand performance metrics to inform future marketing decisions.

E-Commerce and Sales Activity:
Oversee the e-commerce strategy to drive online sales and revenue growth.
Develop and execute digital marketing campaigns to promote products and services.
Track and analyze sales data to identify opportunities for improvement and growth.

Business Development:
Identify and pursue new business opportunities to expand the company’s market reach.
Build and maintain relationships with potential clients, partners, and stakeholders.
Develop and present business proposals and negotiate contracts to secure new business deals.
Conduct market research to identify trends, competitive landscape, and areas for business growth.
Collaborate with the sales team to ensure a cohesive approach to market expansion. 

Job Requirements

•  Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, preferably in the wellness or health industry.
• Proven experience in managing social media accounts and developing effective marketing strategies.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Proficiency in using marketing tools and platforms (e.g., Google Analytics, Facebook Ads, Instagram, LinkedIn, etc.).
• Passion for health, wellness, and promoting healthy lifestyles. 

Skills