Job Description

Job Purpose and Responsibilities:

•  Explore and identify strategic business partner to enhance ALCOM roofing offer to the market.
•  Market and specify ALCOM’s product in the Building, Roofing & Construction industry.
•  Build and maintain strong working relationships with agencies and external vendors to drive performance.
•  Review feedback and learnings from campaigns with agencies for continuous improvement.
•  Manage all marketing activities within the marketing budget and target.
•  Develop and execute marketing strategy for the company to meet the target.

 Serve as an internal event consultant, strategizing and managing end-to-end logistics for brand and product events to meet business objectives.

•  Understand brand objectives and identify opportunities to enhance branding and engagement through innovative brand activation programs. Initiate new ideas and concepts to drive brand objectives.
•  Collaborate with the Sales & Marketing Director to strategize, develop, and implement comprehensive marketing plans, from creative ideation to execution of both offline and online brand activation programs.
•  Lead and manage the development of key campaigns targeting specific audiences, from budget planning and campaign ideation to managing end-to-end logistics for go-to-market execution.
•  Manage and lead the marketing and technical marketing (specification) team members to achieve desired results. Address issues and barriers affecting the implementation of brand projects and formulate effective action plans.
•  Develop, implement, and manage social media strategies. Define key social media KPIs, oversee social media content, and ensure effective engagement.
•  Support and collaborate with internal stakeholders. Analyze and create post-mortem reports on all marketing campaigns to measure success and gain insights.

Job Requirements

Requirements:

•  Candidate must possess Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing/Sales/ Business Management or equivalent.
•  At least 8 Year(s) of collective working experience in Sales and Marketing background and 4 Years of managerial experience in brand/product management/marketing, preferably in the Building Material/Construction industry.
•  Proven track record of delivering top-line results and meeting marketing KPIs (driving share and penetration).
•  Strong understanding of marketing, product specifications, sales, and finance to drive brand performance.
•  Experience in leading specifying and technical marketing with the architectural community is advantageous. Candidates with a network of architects are encouraged to apply.
•  Experience liaising with Pertubuhan Akitek Malaysia (PAM) is preferred.
•  Proven experience in implementing brand and execution plans
•  Agency management experience (advertising/digital/media agency).
•  Ability to lead a direct team and a multifunctional organization, integrating complex efforts across multiple business areas.
•  Excellent organizational and time management skills, with a high attention to detail.
•  Marketing Communication (MARCOM) is fundamental.
•  This position requires job-related travel.
•  Comfortable working on both routine and ad-hoc requirements.

Skills