Job Description

Company Brief

• Fast-growing social media advertising company specializing in paid media across major platforms, including TikTok, Meta, and Google.
• Helps clients acquire high-quality registration leads in Western markets (US/EU) and boost private-domain conversion and sales performance.
• Due to business expansion, seeking an experienced Media Buyer Team Lead / Manager with strong hands-on execution and team leadership skills to oversee advertising strategy and drive project delivery.

Key Responsibilities

• Lead and execute advertising strategies for Western markets, focusing on high-quality lead generation via TikTok, Meta, and Google.
• Manage and mentor media buyers, including task allocation, performance reviews, optimization, and capability development.
• Monitor ad account performance; analyze data and produce reports to continuously optimize CPL, CTR, and conversion rates.
• Align creative direction with client requirements and collaborate closely with the design/creative team.
• Establish advertising KPIs and incentive mechanisms to enhance team execution and creative output.

Job Requirements

• Proficient with Meta, Google, and TikTok advertising platforms; mastery of at least two platforms’ strategies and operations.
• Minimum 5 years of hands-on performance marketing experience, including 2+ years leading a small team; strong knowledge of lead-to-private-domain funnels.
• Solid understanding of lead capture and private-domain conversion strategies with proven ability to improve close rates.
• Excellent data analysis, budget allocation, and lead-quality optimization skills.
• In-depth knowledge of account structures and optimization strategies across TikTok Ads, Meta Ads, and Google Ads.
• Strong communication, coordination, and leadership skills; resilient, accountable, and able to perform under pressure

Skills