Job Description

Own the end-to-end production operating model for APAC while turning the region into a live test-bed for next-gen content workflows (generative AI, real-time engines, automation). Balance craft excellence with relentless experimentation so we deliver better, faster, smarter work and future-proof the agency.

1. Operational Excellence

• Design and continuously refine a unified production framework covering briefing → asset delivery for social, video, experiential & web.
• Manage regional budgets, resource plans and vendor agreements; hit margin & quality targets.
• Set KPIs/SLAs (cycle time, cost per asset, “right-first-time” rate) and publish a monthly dashboard.

2. Innovation & Generative AI

• Establish a “Production Innovation Lab” to pilot tools such as Midjourney, Runway, Firefly, Sora and LLM APIs; run at least one ship-ready pilot per quarter.
• Act as lead Prompt Engineer—author, test and document prompt playbooks for text, image and video generation; coach team in prompt craft.
• Identify 3–5 high-impact AI use-cases each year, run controlled experiments, measure ROI and scale successes across markets.

3. Leadership & Talent

• Direct, mentor and upskill a diverse team; build an always-learning culture (weekly tool demos, hack-days).
• Champion inclusive hiring; foster cross-market collaboration and knowledge sharing.
• Represent Production & Innovation in new-business pitches and client workshops.

4. Collaboration & Governance

• Partner with Creative, Strategy, Data and Client Service leads to embed AI-enabled workflows without compromising brand safety or compliance.

Job Requirements

• Minimum 10 to 15 years of experience in producton industry
• Has experience or interested to leverage AI in the production field. 
• Experimental & data-driven—treats every idea as an A/B test.
• Inclusive leader who thrives in cross-cultural teams.
• Comfortable switching between big-picture strategy and hands-on prompt crafting.
• Storyteller who can secure buy-in from creatives, clients and C-suite alike.

Skills