Job Description

• Develop and execute targeted digital marketing strategies across social media, SEO, SEM, email marketing, and performance ads to drive lead generation.
• Plan, manage, and optimize paid digital campaigns to ensure a steady flow of high-quality leads with cost-effective customer acquisition.
• Implement lead filtering mechanisms and scoring systems to improve lead quality and conversion potential.
• Leverage marketing automation tools to streamline workflows, improve engagement, and nurture leads through the funnel.
• Conduct ongoing market research and competitive analysis to identify trends and new lead generation opportunities.
• Explore and test new digital channels and platforms to expand audience reach and diversify lead sources.
• Collaborate closely with the sales and marketing teams to align on goals, track ROI, and manage integrated campaigns.
• Handle external vendors and coordinate with internal teams when required to execute and optimize digital ad initiatives.
• Translate complex marketing strategies into actionable plans and initiatives across departments.
• Stay agile and adapt quickly to evolving trends in the renewable energy sector.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or any related field
• Preferred 2 years of marketing experience, preferably with exposure to digital ads and lead generation.
• Hands-on experience with performance marketing tools, ad platforms (Meta, Google Ads), and marketing automation systems/CRM tools (e.g., Sleekflow, respond.io, salesforce and etc).
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and cross-functional collaboration abilities.
• Ability to prioritize initiatives based on their impact on revenue growth.

Skills