Job Description

• Lead Regional Strategy: Develop and execute a comprehensive digital marketing plan that elevates brand awareness and drives inbound growth across diverse APAC markets.
• Champion SEO Excellence: Oversee website performance, campaign strategies, and content optimization to ensure top-tier search rankings.
• Content that Connects: Conduct keyword research and align content strategies with the intent of our target audience, including HR professionals and business leaders.
• Data-Driven Decision Making: Monitor and analyze performance metrics using tools like Google Analytics, Search Console, and SEMrush to refine campaigns and maximize ROI.
• Stay Ahead of the Curve: Keep the team informed on the latest digital marketing trends, algorithm updates, and best practices.
• Understand Our Audience: Leverage insights from buyer personas to craft targeted strategies that resonate with their unique needs and behaviors

Job Requirements

• A proven leader with 6+ years of digital marketing experience, ideally in B2B.
• Expertise in tools like Google Analytics, Google Search Console, SEMrush, and more.
• Exceptional analytical skills, turning data into actionable strategies.
• A strategic communicator who can collaborate across teams and align goals.
• Adaptability to juggle multiple priorities in a fast-paced, dynamic environment.
• A self-starter with a results-driven mindset and a passion for innovation

Skills