Job Description

1. Strategic Conceptualization & Problem Solving

• The "Why" Factor: Deeply analyze client briefs to understand the core problem before jumping into execution. Challenge assumptions and propose solutions that align with business goals.
• Creative Excellence: Lead the development of innovative visual concepts that not only look good but function effectively across diverse media channels.

2. Mentorship & Junior Management

• Team Growth: Actively manage and mentor junior designers, providing constructive feedback and guiding their professional development.
• Leadership: Take ownership of creative projects, ensuring the junior stays motivated and aligned with the Creative Director’s vision.

3. Digital & Front-End Integration

• Technical Bridge: Leverage a fundamental understanding of HTML, CSS, and web layouts to create designs that are optimized for front-end development.
• Feasibility Partner: Collaborate with developers to ensure that high-level creative concepts are technically achievable and performant.

4. Brand Stewardship & Aesthetic Standards

• Maintain and evolve brand identities, ensuring consistent visual storytelling that resonates with target audiences.
• Uphold a high bar for aesthetic quality, ensuring every output from the team is "portfolio-ready."

5. Proactive Innovation & Business Support

• The "Shine" Mindset: Proactively identify opportunities for internal improvements or new creative services to offer clients.
• Pitch Support: Lead creative input for new business initiatives, helping the agency win projects through compelling visual strategy.

Job Requirements

• Experience: 3+ years of professional experience in graphic/digital design (Senior level).
• Education: Bachelor’s degree in Design, Graphic Arts, or a related field.
• The "Problem Solver" Traits: A proven track record of using design to solve specific business challenges.
• Leadership: Experience managing or mentoring junior designers and leading mid-to-large scale creative projects.
• Technical Stack:

○ Expertise in Creative Tools: Mastery of the Adobe Creative Suite, specifically Photoshop, Illustrator, and After Effects for motion graphics.

○ Front-End Fluency: A strong working knowledge or deep interest in HTML/CSS fundamentals. You don't need to be an expert coder, but you must "speak the language" to ensure design-to-code feasibility.

○ UI/UX Proficiency: Familiarity with modern design and prototyping tools like Figma is highly preferred.

○ AI Integration & Literacy: Proactive adoption of Generative AI to enhance workflow and creative output. This includes:

• Image and Graphic Generation: Using tools like Midjourney or Freepik AI for rapid concepting and asset creation.
• Strategic Assistance: Utilizing Gemini AI or similar LLMs to brainstorm, "ask why," and refine creative strategies.
• Continuous Learning: A commitment to exploring and implementing emerging AI tools to stay at the forefront of design innovation.
• Mindset: A "results-driven" attitude with the confidence to present ideas and the humility to learn.
• Communication: Exceptional ability to articulate creative decisions to stakeholders and team members.

Skills