Job Description

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->We are seeking a strategic and driven Senior Marketing Executive to lead and grow our in-house brands, TasteBudds, Ruuji and more. In this role, you will be responsible for developing and executing brand strategies that address real-life challenges faced by today’s consumers. You will get the opportunity to manage all aspects of brand operations, including market analysis, monthly campaign planning, KPI tracking, and vendor alignment to ensure consistency and effectiveness across digital and offline channels.
If you are a results-focused professional with experience in e-commerce brand management and a passion for building brands that make a real impact, we’d love to meet you!

KEY RESPONSIBILITIES
1. Strategic Brand Leadership
Brand Development: Develop a strategic vision for each brand, focusing on defining its unique identity, target audience, and value proposition.
Market Positioning: Ensure that each brand remains distinct and relevant by understanding its place in the market, recognizing target demographics, and adjusting brand messaging and positioning as needed.
Trend Responsiveness: Stay informed on industry trends, consumer behavior changes, and market shifts, making brand strategy adjustments to keep the brand competitive and future-focused.

2. Sales and Revenue Growth
Sales-Driven Campaigns: Implement campaigns aimed at achieving sales targets and growth objectives, with a focus on driving conversion through the website and other e-commerce channels.
Revenue Optimization: Identify and pursue opportunities for increasing average order value, conversion rate optimization, and repeat purchase rate.
Cost Efficiency: Monitor and manage budget allocation for campaigns, ensuring optimal returns on investment for each initiative.

3. Customer Engagement and Experience
Customer-Centric Approach: Focus on understanding customer needs and preferences to create tailored, value-driven marketing strategies.
Enhancing Brand Loyalty: Develop programs and content to drive customer loyalty, including rewards programs, customer testimonials, and engagement initiatives that foster a community around the brand.
Experience Optimization: Ensure a seamless, high-quality customer experience on all brand touchpoints, including website, social media, and email, to enhance user satisfaction and drive retention.

4. Data-Driven Decision Making
Performance Tracking: Analyze sales data, customer behavior, and campaign performance to assess success and make informed, data-backed decisions.
KPI Management: Set, monitor, and report on key performance indicators, such as sales growth, conversion rate, customer acquisition cost, and return on ad spend.
Continuous Optimization: Use insights to continually refine brand strategies, campaign approaches, and operational processes to improve brand performance.

5. Brand Visibility and Awareness
Campaign Planning and Execution: Design monthly campaigns (digital and offline) to increase brand awareness, customer acquisition, and engagement.
Content and Marketing Alignment: Ensure consistency across all brand content and messaging, maintaining alignment with the brand’s core identity and values.
External Partnerships: Manage and collaborate with external vendors, influencers, and media partners to expand brand reach, improve engagement, and increase visibility.

6. Cross-Functional Collaboration
Vendor Coordination: Work closely with external vendors, agencies, and freelancers to ensure that marketing efforts align with brand strategy.
Team Collaboration: Partner with internal teams, such as product development, customer service, and operations, to create cohesive brand experiences.
Stakeholder Communication: Present regular updates to senior management, including performance insights, campaign results, and strategic recommendations for future growth.

Job Requirements

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->1. Work Experience
E-commerce or Brand Management Experience: At least 3-5 years of experience in e-commerce, brand management, or digital marketing, ideally with a focus on consumer brands or retail.
Campaign Management: Proven track record of developing, executing, and managing successful campaigns aimed at increasing online sales and brand presence.

2. Technical Skills
E-commerce Platforms: Familiarity with popular e-commerce platforms (e.g., Shopify, Shopee, Lazada) and familiarity with influencer partnerships or affiliate marketing to grow brand awareness.
Digital Marketing Tools: Proficiency in using digital marketing tools for campaign management and performance tracking, such as Google Analytics, Google Ads, Facebook Ads Manager, or other analytics platforms.
Data Analysis: Ability to interpret data and analytics to inform decision-making, optimize campaigns, and report on KPIs.

3. Soft Skills
Analytical Mindset: Strong problem-solving abilities with an analytical mindset for evaluating data and making data-driven recommendations.
Communication and Presentation: Excellent verbal and written communication skills, with the ability to present insights and strategies clearly and persuasively to stakeholders.
Creativity and Adaptability: Ability to think creatively to develop engaging and effective brand strategies, along with adaptability to respond to changing market trends and consumer needs.
Project Management: Strong organizational and project management skills to juggle multiple campaigns, deadlines, and priorities effectively.

4. Other Qualifications
Customer-Centric Approach: A deep understanding of consumer needs, especially in the modern e-commerce environment, to ensure the brand strategy is aligned with customer expectations.
Results-Oriented: A proactive approach focused on achieving measurable results, with a track record of meeting or exceeding sales targets and KPIs.

Skills