Job Description
Job Summary:
We are seeking a trend-savvy and strategic Senior Visual Designer to elevate our visual brand identity across all marketing channels. In this role, you will be the creative champion behind our visual touchpoints—ranging from core marketing collaterals and digital campaigns to immersive event spaces.
You will be empowered to propose bold design directions, challenge industry visual norms, and manage third-party agencies/vendors to execute high-impact visual projects.
Job Responsibilities:
Visual Brand Evolution & Direction:
- Propose and defend bold, modern design concepts and aesthetic directions to evolve our brand identity and marketing campaigns.
- Maintain and expand our comprehensive visual brand guidelines across digital, print, spatial, and motion assets.
- Serve as the internal visual authority, ensuring all collateral produced—internally or externally—meets top-tier design standards.
Marketing Collaterals & Digital Assets:
- Conceptualize and produce high-converting visual assets, including digital campaign creatives, social graphics, whitepapers, pitch decks, infographics, and landing page visual systems.
- Modernize and maintain existing core marketing collaterals, keeping them updated, engaging, and aligned with current design trends.
- Incorporate modern motion elements, micro-animations, and AI-enhanced visuals into traditional marketing materials to elevate storytelling.
Event Visuals & Experiential Design:
- Lead end-to-end visual design for corporate events, industry expos, webinars, and product launches.
- Design physical and digital event assets, including booth spaces, stage backdrops, motion intro screens, signage, and promotional merchandise.
- Collaborate with event team to translate physical venue specs into seamless, on-brand spatial experiences.
Third-Party Vendor & Agency Management:
- Partner with external third-party agencies, freelance specialists, motion graphics artists, and print vendors to execute complex creative projects.
- Create detailed design briefs, deliver precise production specs, review proofs/drafts, and manage visual quality control from concept to delivery.
Trend Forecasting & AI Innovation:
- Stay hyper-attuned to emerging visual trends, design movements, typography, color theory, and modern design technologies.
- Pitch fresh creative concepts, mood boards, and visual references to leadership, incorporating modern creative AI techniques to speed up ideation and visual experimentation.