Job Description

1. Make Content Worth Stopping For

• Turn brand strategies and campaign ideas into exciting, relevant social content.
• Drive content planning, ideation and calendars across multiple brands and platforms.
• Push creative quality by challenging ideas, sharpening storytelling and refining every detail before it goes live.
• Keep content fresh, culturally relevant and true to each brand's personality.

2. Make Results Happen

• Go beyond likes and views. Understand what works, what doesn't and why.
• Turn social analytics and audience insights into smarter content decisions.
• Spot opportunities to improve engagement, reach, brand impact and campaign performance.
• Translate performance findings into clear recommendations clients can actually act on.

3. Connect the Creative Dots

• Work closely with strategy, account servicing, copy, art, production and paid media teams.
• Bring everyone onto the same page, from creative direction and timelines to deliverables and expectations.
• Keep projects moving, unblock challenges and make sure nothing gets lost between departments.
• Balance ambitious creative ideas with practical execution, resources and timelines.

4. Own the Account. Drive the Progress.

• Manage daily client communication, feedback and expectations with confidence.
• Present content ideas and recommendations, helping clients make decisions instead of getting stuck in endless feedback loops.
• Own content calendars, deadlines and quality control from planning to publishing.
• Anticipate problems early, bring solutions and keep the momentum going.

5. Stay Ahead of the Social Game

• Keep your finger on the pulse of trends, cultural moments, platform updates and emerging content formats.
• Identify opportunities for brands to join conversations naturally and creatively.
• Manage KOLs and creators, from sourcing and negotiations to briefing, content quality and delivery.
• Bring fresh social perspectives to campaigns, creative proposals and agency pitches.

Job Requirements

• Minimum 3–5 years of experience in social media management, preferably within a creative, advertising or digital marketing agency.
• Strong understanding of social media platforms, including TikTok, Instagram, Facebook, Threads and emerging digital platforms.
• Proven experience managing multiple brands, content calendars and marketing campaigns simultaneously.
• Strong creative sense with the ability to develop engaging, impactful and attention-grabbing content.
• Familiar with social media analytics and able to translate performance data into actionable improvements.
• Excellent communication and interpersonal skills, with the confidence to present ideas, manage clients and work with different stakeholders.
• Experience coordinating creative teams, content creators, KOLs and external partners.
• Good command of written and spoken English. Additional language proficiency will be an advantage.
• Strong organisational, multitasking and problem-solving skills, with the ability to manage projects independently.
• Good understanding of social media trends and the ability to identify opportunities to create fresh and relevant content.
• Proactive, resourceful and solution-oriented, with a strong sense of ownership and attention to detail.
• High standards of work quality, with a collaborative mindset and willingness to contribute ideas and support the team.

Skills