Job Description

• Develop and support social-first strategies for clients across campaigns and always-on activity
• Create social frameworks, content pillars, and rollout plans aligned to audience and platform insights
• Conduct competitive audits, category research, and cultural trend analysis to inform strategy
• Analyse social and digital performance data to evaluate content and campaign effectiveness
• Use social listening tools and platform analytics to uncover meaningful insights
• Interpret data beyond the numbers, turning analysis into clear recommendations and actions
• Provide ongoing optimisation recommendations for content and campaign performance
• Create and maintain reporting templates in Excel and Google Slides, with strong data visualisation
• Develop clear and compelling strategic narratives for internal teams and clients
• Write inspiring creative briefs that lead to innovative, social-first ideas
• Collaborate closely with creative teams to ensure strategic alignment across campaigns and always-on content
• Participate in strategic planning sessions with account, creative, and data teams
• Ensure strategic alignment across all aspects of client work
• Contribute to knowledge sharing and skill development within the strategy team

Job Requirements

• 3–5 years’ experience in social media strategy, social planning, or digital strategy
• Strong strategic thinking and problem-solving skills
• Excellent storytelling, presentation, and communication abilities
• Deep understanding of major social media platforms and their strategic applications
• Experience developing social content strategies and campaign frameworks backed by audience and platform data
• Strong ability to interpret and apply data insights to inform decision-making
• Familiarity with audience analysis tools such as Global Web Index and other data sources
• Experience developing methodologies for research and performance measurement
• High attention to detail, with the ability to spot flaws or gaps in methods, reports, and plans
• Comfortable working across different industries and client types

Skills