Job Description
Position Overview:
We are looking for a creative and detail-oriented Video Editor (Advertising) to produce high-performing short-form video content for TikTok and other social platforms. This role requires strong editing skills, an understanding of advertising angles, and the ability to turn scripts into compelling, conversion-driven creatives. The ideal candidate understands TikTok trends, storytelling techniques, and performance-driven advertising content.
1. Creative Video Editing for TikTok Ads
- Edit short-form videos for TikTok advertising, ensuring strong hooks, smooth pacing, and high retention.
- Assist in producing advertising materials including short videos, images, captions, and motion graphics.
- Apply text overlays, transitions, sound effects, and platform-appropriate elements to enhance viewer engagement.
2. Script Execution & Independent Creative Production
- Translate scripts or directions provided by supervisors into polished ad-ready video creatives.
- Independently plan creative scripts and complete full video production when required.
- Ensure the final output matches the concept, message, and desired advertising angle.
3. Quality Control & Advertising Standards
- Ensure all delivered videos meet TikTok advertising standards, platform policies, and company branding requirements.
- Maintain consistency between visuals, subtitles, sound, pacing, and script.
- Guarantee that all materials meet internal creative guidelines and export specifications.
4. Performance Optimization & Material Management
- Understand creative performance metrics (CTR, CVR, VTR, CPC) and optimize videos accordingly.
- Identify high-performing or underperforming materials and adjust editing strategies to improve results.
- Assist in building and maintaining a high-quality creative material library for the advertising team.
- Understand basic keyword optimization and contribute to material categorization.
5. Continuous Learning & Trend Research
- Stay updated on TikTok trends, viral content formats, and competitive ad creatives.
- Learn and apply basic design principles, typography, and platform-specific formatting.
- Continuously improve video-editing skills to enhance content performance and ad quality.