Job Description

• Visual Merchandising Strategy
• Develop and execute seasonal visual merchandising (VM) plans that align with the brand’s identity and current campaigns.
• Collaborate with marketing, retail, and product teams to translate lifestyle brand messaging into compelling in-store displays.
• In-Store Presentation
• Design, install, and maintain window displays, interior setups, and promotional zones.
• Ensure all stores are VM-compliant with brand guidelines (furniture layout, lighting, props, graphics, etc.).
• Regularly update displays to reflect new arrivals, trends, promotions, or thematic campaigns (e.g., summer, holidays).
• Customer Experience & Storytelling
• Use product placement and store zoning to guide customer flow and enhance shopper experience.
• Create immersive lifestyle settings that connect emotionally with target customers (e.g., home, leisure, wellness environments).
• Brand Consistency
• Maintain consistency of visual language across all stores and retail formats (flagship, pop-up, partner stores).
• Train in-store teams to uphold VM standards and assist in local executions. 
• Market & Trend Awareness 
• Stay updated on lifestyle and design trends to keep VM fresh and engaging.
• Benchmark competitor VM strategies and provide improvement insights. 
• Inventory & Display Management
• Coordinate with stock and store teams to ensure featured products are well-stocked and accessible.
• Monitor display product rotation and cleanliness.
• Event & Launch Support
• Plan and execute visual themes for product launches, store openings, influencer events, and seasonal campaigns.

Job Requirements

• Strong sense of aesthetics, spatial awareness, and lifestyle storytelling
• Proficiency in VM tools (SketchUp, Adobe Creative Suite, or similar)
• Attention to detail and creativity
• Excellent communication and coordination skills
• Retail and customer insight, with the ability to translate trends into the brand's visual identity

Skills