Job Description

Roles and responsibilities:

- Plan, analyze, track, report on and optimize for marketing campaign effectiveness to understand and improve key customer engagement and acquisition metrics

- Develop critical metrics (pricing, campaign data) and dashboard to measure campaign performance, derive actionable insights and tackle issues 

- Create performance marketing plans; define optimal media mix; manage the performance marketing budget; implement and execute performance marketing campaigns; and report performance marketing results

- Collaborate with agencies to build performance marketing foundations that can forecast the most efficient allocation of paid marketing spend to scale company growth

- Identify improvement opportunities in paid channel growth and efficiency

- Constantly communicate with the team and sales staffs to gain feedbacks and discussion on promotional activities

- Manage the execution of day to day campaign implementations and optimizations, leveraging support of agencies where applicable

- Involve in opening of new stores and setting up new store opening promotional activities

- Drive innovative strategies to scale and execute HLA group marketing campaign

- Develop a strong culture of rapid experimentation, measurement and iteration

- Identify best practices and develop playbooks to drive a consistent best-in-class experience across all channels

Job Requirements

Requirements:

- Candidates must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, or Professional Degree, preferably in the fields of Advertising/Media.

- At least 5-8 year(s) of working experience in the related field is required for this position.

- Required skills: Microsoft Word, PowerPoint, Excel and Adobe Photoshop

- Excellent Communications skill in English, fluent in Bahasa Malaysia and Mandarin will be added advantages

- Capable of compiling and analyzing data. Proficient in connecting large data sets from multiple sources, analyzing and interpreting the data to drive business decisions

- Possess Own Transportation

- Consistently strives for strong performance; Professional and has a thirst for excellence

- Comfortable working with people from different cultural background

Skills