Job Description

About This Role

At HPMT Industries, we make world-class precision cutting tools used in aerospace, automotive, and advanced manufacturing across the globe. Our products are technical, our customers are professionals, and our marketing needs to match that standard.

We're looking for a Marketing Specialist who finds it genuinely exciting to turn complex, technical subject matter into compelling content — someone who sees a carbide endmill and thinks "I can tell a story with this." If you've ever thrived in an environment where you had to learn something deeply before you could market it well, this role is for you.

This is not a role for someone who needs a trendy brand to feel inspired. It's a role for someone who creates the brand story themselves 

What You'll Do

Digital Marketing & Lead Generation

• Plan, manage, and optimise B2B campaigns across LinkedIn, Meta, and Google Ads 
• Execute targeted lead generation strategies to drive qualified B2B prospects through the funnel.
• Track and report campaign performance with clear, actionable insights.

Campaign Planning & Execution

• Develop and execute integrated marketing campaigns across digital, print, and events — coordinating timelines, assets, and stakeholders.
• Monitor effectiveness and recommend optimisations continuously.

Creative Content & Branding

• Create engaging content — social posts, articles, product visuals, short videos, and infographics — that makes technical products accessible and appealing.
• Design sales and marketing collateral (presentations, brochures, digital assets) aligned with HPMT's brand identity.
• Maintain consistent brand voice and visual standards across all channels.

Sales Enablement

• Collaborate with the sales team to produce proposals, product sheets, and pitch materials.
• Translate technical product specifications into clear, compelling messaging for different buyer personas.

Events & Exhibitions

• Support planning and execution of trade exhibitions, webinars, and customer events - both locally and internationally.
• Coordinate with vendors and internal teams for smooth delivery and lead capture.

Employer Branding

• Partner with HR to build HPMT's employer brand and support talent attraction through creative content.

Reporting & Stakeholder Management

• Prepare regular reports on marketing ROI and campaign performance.
• Manage relationships with external agencies, vendors, and partners.

Job Requirements

What We're Looking For

• Minimum 2 years of marketing experience, ideally in a B2B, manufacturing, industrial, or technical products environment.
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Meta Ads, or Google Ads).
• Strong creative skills - able to produce or direct content including copywriting, graphic design, and basic video editing.
• Proficient with design tools (Canva, Adobe Creative Suite, or equivalent).
• Strong command of written English
• Meticulous attention to detail - in copy, visuals, and campaign execution.
• A self-starter mindset: you manage your own workload and don't wait to be told what to do next.
• Background or exposure to B2B industrial, manufacturing, or engineering-related industries, and experience marketing technical or complex products is a plus. 

Skills