Job Description

 Digital Marketing Executive

Location: Bandar Sunway, Petaling Jaya
Company: WebWorks by Yolo (Yolo Group Sdn Bhd)

About Us

WebWorks by Yolo is a fast-growing digital solutions agency under Yolo Group Sdn Bhd. We specialise in high-performing websites, lead generation, vidograhpy and digital marketing strategies for multiple businesses and industires (Experiences and Real estate) in Malaysia and beyond. We’re looking for a driven and detail-oriented Digital Marketing Executive to join our team, focusing on optimising client websites, driving leads via SEO/SEM, and supporting overall digital marketing campaigns across multiple platforms.

Key Responsibilities

• Website & Client Management
   
• Manage and update WebWorks clients’ websites to ensure performance, SEO readiness, and conversion optimization.
   
• Collaborate with in-house designers/developers to enhance UX, landing pages, and funnel performance.
   
• Conduct website audits and implement technical/on-page SEO improvements.
   
• SEO (Search Engine Optimization)
   
• Perform keyword research, competitor analysis, and SEO audits.
   
• Implement on-page SEO strategies (metadata, headings, structured data, internal linking).
   
• Develop and oversee off-page SEO activities (link-building, outreach, partnerships).
   
• Monitor organic performance and provide monthly reports for clients.
   
• SEM (Search Engine Marketing)
   
• Plan, execute, and optimise paid search campaigns (Google Ads, Bing Ads).
   
• Manage ad budgets, bids, and targeting strategies for maximum ROI.
   
• A/B test ad creatives, landing pages, and conversion strategies.
   
• Track conversions using GA4, Google Tag Manager, and reporting dashboards.
   
• Meta & Paid Social Campaigns
   
• Assist in creating and running Meta Ads (Facebook/Instagram) campaigns.
   
• Support audience targeting, creative testing, and retargeting campaigns.
   
• Monitor performance and integrate insights into SEO/SEM efforts.
   
• Analytics & Reporting
   
• Prepare performance reports for clients and management (SEO, SEM, and social).
   
• Track lead generation performance and recommend optimisations.
   
• Ensure campaigns are aligned with client KPIs and business goals.
   
• Collaboration
   
• Work closely with the WebWorks team, Yolo Group digital marketing team, and clients to deliver measurable results.
   
• Contribute to brainstorming sessions for creative campaigns and growth strategies.
   

Job Requirements

Requirements

• Bachelor’s Degree/Diploma in Marketing, Communications, Business, or related field.
   
• 1–3 years of experience in digital marketing, with a focus on SEO/SEM and website optimisation.
   
• Hands-on experience with Google Ads, Meta Ads, Google Analytics (GA4), Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
   
• Knowledge of WordPress, Elementor, or similar CMS platforms is a strong plus.
   
• Strong analytical and problem-solving skills, with the ability to interpret data into actionable insights.
   
• Good command of English (writing & communication).
   
• Creative, detail-oriented, and results-driven with a passion for digital marketing.
   

What We Offer

• Opportunity to work with diverse industries and high-value clients.
   
• Growth-oriented environment with training and mentorship.
   
• Competitive salary + performance incentives.
   
• Exposure to both agency work (client projects) and Yolo Group’s in-house brands.
   
• Hybrid and flexible working arrangements (where applicable).

Skills