Job Description

What You’ll Do

• Plan, execute, and optimise paid marketing campaigns across TikTok, Meta (Facebook & Instagram), Shopee (CPAS), and TikTok Shop Ads.
• Monitor daily campaign performance to improve ROI, CTR, Add-to-Cart Rate, and Conversion Rate.
• Conduct A/B tests on creatives, audiences, and ad placements to identify top-performing combinations.
• Collaborate closely with the creative team to develop high-performing ad visuals and copy.
• Analyse campaign data, generate reports, and present actionable insights to drive decision-making.
• Manage and allocate ad budgets effectively to maximise performance.
• Stay updated with the latest trends, algorithm changes, and creative strategies on TikTok and Meta.
• Work cross-functionally with the sales, content, and operations teams to align paid campaigns with overall marketing goals.
• Experiment, learn fast, and scale what works — own the online revenue performance end-to-end.

Why Join HYGR

• Work directly with founders — your decisions impact brand growth immediately.
• Learn full-funnel marketing, from acquisition to retention.
• Creative freedom backed by data — test, learn, and scale fast.
• Be part of a mission-driven brand focused on sustainability and positive impact.
• Enjoy product allowance, supportive team culture, and fast career progression.

At HYGR, you won’t just manage ads — you’ll help shape the growth engine of a brand redefining sustainable personal care. If you thrive on results, learning, and real impact, we’d love to meet you.

Job Requirements

What We’re Looking For

• 1–3 years of experience in performance marketing or digital media buying, preferably in FMCG, beauty, or D2C brands.
• Strong understanding of decision-making funnel metrics (CTR, ATC rate, IC rate, Conversion rate).
• Analytical mindset with hands-on experience using Meta Ads Manager, TikTok Ads Manager, Shopee Ads (CPAS), and analytics tools (Google Analytics, Klaviyo, GMV Max, etc.).
• Basic knowledge of tracking setups (pixels, UTMs) and ad optimisation using automation or AI tools.
• Creative eye for short-form ads — able to blend performance data with storytelling.
• Self-motivated, detail-oriented, and hungry for growth.
• Excellent communication and teamwork skills — proactive, accountable, and execution-focused.

Nice-to-Haves:

• Experience in FMCG or personal care industry.
• Familiarity with creative testing frameworks and marketing automation tools.
• Understanding of retention metrics, LTV, and customer lifecycle marketing.

Skills