Job Description

We’re seeking a structured, analytical, and proactive Retail Events & Planning Executive to strengthen HYGR’s retail activation and pop-up ecosystem.
You’ll be responsible for planning, analyzing, and optimizing retail events, pop-ups, and push-cart expansions (Malaysia & Singapore). This role complements our current retail partnerships lead, focusing on data-driven decision-making, budgeting, and seamless event execution.

Key Responsibilities

🧭 Event Planning & Strategy

• Develop a 3- to 6-month retail event and pop-up calendar covering Malaysia and Singapore.
  
  
• Conduct site research, negotiate rates, and analyze ROI of potential mall or retail activations.
  
  
• Prepare event proposals and presentation decks for mall management, brand collaborations, and internal approvals.
  
  
• Forecast manpower, inventory, and logistics needs in advance to prevent last-minute issues.
  
  
• Ensure all event plans align with marketing campaigns, new product launches, and seasonal promotions.
  
  

📊 Analysis & Reporting

• Track and analyze event KPIs (footfall, sales, sampling conversion, cost per lead, and GMV).
  
  
• Create post-event reports and insights for founders and marketing team.
  
  
• Compare performance across malls, regions, and event types to identify best-performing formats.
  
  
• Optimize booth placement, design, and product assortment based on data.
  
  
• Develop a database of mall contacts, vendors, rental rates, and previous ROI performance.
  
  

🛍️ Operational Coordination

• Work closely with marketing team and the operations team to ensure smooth execution.
  
  
• Support logistics planning: booth setup, manpower schedules, product displays, and signage approvals.
  
  
• Manage recruitment, training, and scheduling of part-time event crew.
  
  
• Conduct pre-event briefings and post-event debriefs to ensure learnings are captured.
  
  
• Liaise with vendors for booth setup, POS materials, and promotional collaterals.
  
  

🤝 Partnerships & Cross-Team Collaboration

• Work with marketing to align event visuals, social content, and influencer tie-ins.
  
  
• Collaborate with finance for event budgeting, payments, and cost tracking.
  
  
• Coordinate with performance marketing to drive footfall via paid ads or KOL appearances.
  
  
• Assist in expansion into Singapore, Overseas pop up: researching malls, pop-up opportunities, and event licensing requirements.
  
  

Ideal Candidate

Trait

Description

Structured Planner

Organizes months ahead, creates detailed timelines and checklists.

Analytical

Uses numbers to evaluate success — not just feelings or visuals.

Strong Negotiator

Comfortable dealing with mall management, vendors, and third-party partners.

Creative Problem Solver

Finds quick, efficient fixes for booth, manpower, or logistics issues.

Team Player

Works collaboratively with cross-functional departments.

Tech-Fluent

Proficient in Google Sheets, Canva, PowerPoint, and data dashboards.

Requirements

• 2–4 years’ experience in events, retail activation, or brand marketing.
  
  
• Background in FMCG / retail / beauty / lifestyle is a strong plus.
  
  
• Excellent communication and organization skills.
  
  
• Proficient in event budgeting, vendor sourcing, and post-event reporting.
  
  
• Able to travel within Malaysia and Singapore for on-site coordination.
  
  

Performance KPIs

Category

KPI

Event ROI

GMV ≥ 3× total event cost

Planning Accuracy

≥ 90% of event timelines completed before deadline

Data Reporting

Post-event report submission ≤ 3 days after event

Cost Efficiency

Maintain booth setup cost variance ≤ 10% from budget

Manpower Management

100% coverage with minimal last-minute hiring

Process Improvement

Implement ≥ 1 new SOP or reporting tool per quarter

Career Path

• Year 1–2: Retail Events & Planning Executive
  
  
• Year 3+: Retail Partnerships Manager / Regional Retail Lead

Job Requirements

We’re seeking a structured, analytical, and proactive Retail Events & Planning Executive to strengthen HYGR’s retail activation and pop-up ecosystem.
You’ll be responsible for planning, analyzing, and optimizing retail events, pop-ups, and push-cart expansions (Malaysia & Singapore). This role complements our current retail partnerships lead, focusing on data-driven decision-making, budgeting, and seamless event execution.

Key Responsibilities

🧭 Event Planning & Strategy

• Develop a 3- to 6-month retail event and pop-up calendar covering Malaysia and Singapore.
  
  
• Conduct site research, negotiate rates, and analyze ROI of potential mall or retail activations.
  
  
• Prepare event proposals and presentation decks for mall management, brand collaborations, and internal approvals.
  
  
• Forecast manpower, inventory, and logistics needs in advance to prevent last-minute issues.
  
  
• Ensure all event plans align with marketing campaigns, new product launches, and seasonal promotions.
  
  

📊 Analysis & Reporting

• Track and analyze event KPIs (footfall, sales, sampling conversion, cost per lead, and GMV).
  
  
• Create post-event reports and insights for founders and marketing team.
  
  
• Compare performance across malls, regions, and event types to identify best-performing formats.
  
  
• Optimize booth placement, design, and product assortment based on data.
  
  
• Develop a database of mall contacts, vendors, rental rates, and previous ROI performance.
  
  

🛍️ Operational Coordination

• Work closely with marketing team and the operations team to ensure smooth execution.
  
  
• Support logistics planning: booth setup, manpower schedules, product displays, and signage approvals.
  
  
• Manage recruitment, training, and scheduling of part-time event crew.
  
  
• Conduct pre-event briefings and post-event debriefs to ensure learnings are captured.
  
  
• Liaise with vendors for booth setup, POS materials, and promotional collaterals.
  
  

🤝 Partnerships & Cross-Team Collaboration

• Work with marketing to align event visuals, social content, and influencer tie-ins.
  
  
• Collaborate with finance for event budgeting, payments, and cost tracking.
  
  
• Coordinate with performance marketing to drive footfall via paid ads or KOL appearances.
  
  
• Assist in expansion into Singapore, Overseas pop up: researching malls, pop-up opportunities, and event licensing requirements.
  
  

Ideal Candidate

Trait

Description

Structured Planner

Organizes months ahead, creates detailed timelines and checklists.

Analytical

Uses numbers to evaluate success — not just feelings or visuals.

Strong Negotiator

Comfortable dealing with mall management, vendors, and third-party partners.

Creative Problem Solver

Finds quick, efficient fixes for booth, manpower, or logistics issues.

Team Player

Works collaboratively with cross-functional departments.

Tech-Fluent

Proficient in Google Sheets, Canva, PowerPoint, and data dashboards.

Requirements

• 2–4 years’ experience in events, retail activation, or brand marketing.
  
  
• Background in FMCG / retail / beauty / lifestyle is a strong plus.
  
  
• Excellent communication and organization skills.
  
  
• Proficient in event budgeting, vendor sourcing, and post-event reporting.
  
  
• Able to travel within Malaysia and Singapore for on-site coordination.
  
  

Performance KPIs

Category

KPI

Event ROI

GMV ≥ 3× total event cost

Planning Accuracy

≥ 90% of event timelines completed before deadline

Data Reporting

Post-event report submission ≤ 3 days after event

Cost Efficiency

Maintain booth setup cost variance ≤ 10% from budget

Manpower Management

100% coverage with minimal last-minute hiring

Process Improvement

Implement ≥ 1 new SOP or reporting tool per quarter

Career Path

• Year 1–2: Retail Events & Planning Executive
  
  
• Year 3+: Retail Partnerships Manager / Regional Retail Lead

Skills