Job Description

• Identify and shortlist KOLs/influencers across platforms (Instagram, XHS red note, TikTok affiliates tools).
  
  
• Source, brief, negotiate, and onboard influencers aligning with campaign goals.
  
  
• Manage end‑to‑end campaign execution: timeline coordination, content review, ensuring brand consistency
  
  
• Maintain influencer relationship database; monitor deliverables and ongoing collaboration opportunities .
  
  

📈 Affiliate Program Management

• Develop and maintain affiliate partnerships (e‑commerce platforms, affiliates, brand ambassadors).
  
  
• Track affiliate performance, optimize program based on KPIs (click‑throughs, conversion rates, revenue).
  
  

💡 Strategy & Trend Insights

• Stay updated on social media trends, KOL best practices, and influencer marketing tools .
  
  
• Recommend content ideas and strategies to enhance engagement and ROI.
  
  

📊 Analytics & Reporting

• Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI. Present insights to optimise future campaigns
  
  
• Prepare monthly performance dashboards and feedback reports.
  
  

🤝 Cross‑functional Collaboration

• Work closely with Creative, Content, Sales, and Product teams to align outputs with brand identity
  
• Manage budgets, vendor contracts (influencers, affiliate networks, service agencies).
  

⚙️ Campaign Execution & Admin

• Coordinate product seeding, briefings, timelines, and approvals.
  
  
• Ensure compliance with advertising standards (e.g., disclosures, #ad, local ad regulations).
  
  

🎓 Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field.
  
  
• 2–4 years’ experience in influencer/KOL marketing, affiliate programs, or digital marketing
• Strong understanding of major social platforms, creator trends, and influencer analytics tools
  
• Excellent negotiation, relationship-building, and communication skills.
  
  
• Data-driven mindset with proficiency in analyzing digital campaign metrics.
  
  
• Organized, detail-oriented, and adept at managing multiple simultaneous campaigns.
  
  
• Proficiency in MS Excel, tracking/CRM platforms, and affiliate software.

Job Requirements

see above

Skills