Job Description

Love brands and bold campaigns? You will enjoy working with us at IBAG PREMIUM (M) SDN BHD, a Malaysian FMCG team focused on premium everyday products that people choose and trust. We care about clear storytelling, practical creativity, and building products that reach real customers.

This role is all about building integrated brand campaigns from concept to measurement, helping our labels grow awareness and shopper preference. You will create campaign ideas, produce localised content, and track results to improve future activations.

Your Growth & Impact

• Elevate your portfolio by running end-to-end campaigns that you can showcase to future employers.
• Expand your cross-functional network by working closely with sales, design, and external agencies on live projects.
• Build practical analytics skills by tracking campaign performance and translating results into simple recommendations.
• Connect with vendors and retail partners to gain hands-on experience in trade and in-store marketing.

Job Requirements

Responsibilities

Campaign & Brand Execution

• Plan and manage campaign timelines, briefs, and deliverables for product launches and seasonal promotions.
• Ensure brand messaging and visual guidelines are applied consistently across channels.

Content & Digital

• Create and edit copy, visual briefs, and social content that match campaign objectives and audience needs.
• Set up and monitor basic digital campaigns and report on reach, engagement, and conversions.

Stakeholder & Vendor Management

• Coordinate with sales, trade teams, and external vendors to deliver assets on time and within scope.
• Maintain vendor relationships, manage simple scopes of work, and support budget tracking for campaigns.

Requirements

Qualifications & Experience

• Minimum 2 years of marketing, brand, or agency experience, preferably within FMCG or retail.
• Bachelor's degree in Marketing, Communications, or related fields preferred but not mandatory.

Hard Skills & Knowledge

• Campaign Management, Brand Management, Content Writing, Digital Marketing, Market Research, Vendor Relationship Management, Microsoft Office, Business Presentations, Communication, Project Management.

Soft Skills & Qualities

• Clear communicator with strong presentation skills and attention to detail.
• Organised, proactive, and comfortable managing multiple projects under tight timelines.

Skills