Job Description
Hey! We are looking for an experienced executive to manage our SEO SEM projects and ensure that they perform optimally. Key responsibilities:
Search Engine Optimization (SEO)
- Execute SEO strategies to improve website visibility and organic search rankings.
- Conduct keyword research and identify search opportunities based on business objectives.
- Optimize website content, metadata, internal links, and landing pages for SEO.
- Perform technical SEO audits and work with web developers to implement improvements.
- Monitor website indexing, crawl errors, and overall SEO performance using Google Search Console.
- Manage local SEO initiatives, including Google Business Profile optimization.
- Conduct competitor analysis and monitor industry search trends.
Search Engine Marketing (SEM)
- Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube.
- Conduct keyword research and build campaign structures.
- Monitor campaign performance and optimize bids, keywords, audiences, and ad copy.
- Manage advertising budgets to achieve campaign objectives.
- Perform A/B testing on advertisements and landing pages.
- Improve campaign performance by optimizing CTR, CPC, CPA, conversion rate, and ROAS.
Analytics & Reporting
- Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Analyze website traffic, user behaviour, and campaign performance.
- Prepare regular reports with insights and recommendations for improvement.
- Monitor KPIs including organic traffic, keyword rankings, lead generation, conversion rate, and return on advertising spend.
Job Requirements
- Relevant diploma or degree with proven experience (1-3 years) in executing SEO & SEM from start to end independently.
- Strong and practical knowlegdge with proficiency in:
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Google Business Profile
- SEMrush, Ahrefs, Moz, or similar SEO tools
- Microsoft Excel or Google Sheets
- Basic understanding of HTML, CSS, and WordPress is an advantage.
- Strong analytical, problem-solving, and communication skill
- Familiarity with WordPress or Customer Relations Management (CRM) systems.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Pleasant and team work driven.
Skills
Google Analytics
Google Ads
Digital Marketing
Website Optimization
Information Technology
Computer Science
Search Engine Marketing
Search Engine Optimization
Company Benefits
Work Life Balance
We practice work life balance benefits so that we work hard and play hard too.
Open Management
We cultivate honesty and transparency so that everyone works as a team.
Network Environment
You will get to mingle and exchange ideas with like-minded people. Don't forget the freebies too!
Additional Info
Company Activity
Last active - 1 hour ago
Experience Level
1 - 3 Years of Experience
Career Level
Senior Executive
Job Specialisation
Company Profile
Idea Being
We are in the business of changing consumer behaviour and we specialise in:1. Creative & AdvertisingEffective brands go beyond logos and creativity. Because the power of today’s brand need to make business sense, be mindful on what matters to the consumers and how it impact people’s lives.2. Social Media and DigitalWe combine our content curation, design and digital expertise to provide a one-stop solution in...