Job Description

Marketing Intern

Some internships give you a desk. This one could give you a passport full of stories.

Igotopia is looking for a creative, ambitious and curious Marketing Intern to join our growing international team in Kuala Lumpur.

We're not looking for someone who simply wants to add an internship to their CV.

We're looking for someone who wants to actually do things.

You'll work alongside our team across marketing, content, social media, email, brand development, digital campaigns and business development - gaining hands-on experience inside a company working with some of the world's most prestigious luxury hotels and resorts.

And this isn't theoretical marketing.

You'll be working on real brands, real campaigns and real projects, with the opportunity to see your ideas actually go out into the world.

About Igotopia

Igotopia is a growing international technology and creative group building innovative products and experiences for the luxury hospitality and travel industries.

We're the company behind Gecko Digital (www.geckodigital.co), which creates 360° virtual tours, photography, videography and immersive digital experiences for some of the world's finest hotels and resorts.

Our work takes us around the world, working with extraordinary properties and hospitality brands across multiple continents.

We're also developing new technology, digital products and businesses across the hospitality and travel space.

That means there's a lot going on.

And that's exactly why this is an exciting place to start your career.

This Isn't Your Typical Internship

Let's be clear.

You won't be spending six months making coffee, updating spreadsheets and watching someone else do the interesting work.

You'll be part of the marketing team and involved in the work.

You might be helping create a social campaign for a luxury resort one day, researching potential hotel clients the next, writing an email campaign, helping produce a video, analysing campaign performance or coming up with an idea for a completely new piece of content.

You could be working across:

• Social media
• Content creation
• Video & photography
• Email marketing
• Digital marketing
• Campaign development
• Copywriting
• Brand marketing
• Marketing research
• Lead generation
• CRM & customer communications
• SEO & website content
• Influencer and partnership marketing
• Marketing analytics
• Business development
• Creative strategy

You don't need to be an expert in all of these.

That's what the internship is for.

We're looking for someone with the curiosity and ambition to learn.

What You'll Do

📱 Social Media

• Help manage and grow Igotopia and Gecko Digital's social media channels
• Create and schedule content across Instagram, TikTok, LinkedIn, YouTube and other relevant platforms
• Research trends, formats, sounds and emerging platforms
• Develop ideas for social-first campaigns
• Write captions, hooks and social copy
• Monitor engagement and performance
• Identify opportunities to increase reach and engagement
• Help build content calendars and social strategies

🎬 Content & Creative

• Assist with the creation of video and photographic content
• Shoot and edit short-form social content
• Assist with longer-form promotional videos and campaigns
• Help develop creative concepts and story ideas
• Work with our photographers, videographers and creative team
• Repurpose existing content into new marketing assets
• Create graphics and other digital content where appropriate

If you're already comfortable with tools such as Premiere Pro, DaVinci Resolve, CapCut, Photoshop, Canva or similar, that's a bonus - but it's not essential.

✉️ Email Marketing

You'll also gain hands-on experience with email marketing and CRM campaigns, including:

• Helping create email campaigns and newsletters
• Writing and editing email copy
• Researching and developing email campaign ideas
• Building email lists and maintaining contact databases
• Assisting with targeted B2B outreach campaigns
• Supporting lead-generation campaigns
• Testing subject lines, messaging and calls-to-action
• Monitoring open rates, click-through rates and campaign performance
• Helping identify ways to improve future campaigns

This is particularly valuable because you'll learn how marketing works not just from a creative perspective, but from a commercial perspective too.

✍️ Copywriting & Content Marketing

• Write social media posts and captions
• Help create website and blog content
• Assist with hotel and destination content
• Develop marketing copy for campaigns
• Write email and outreach content
• Help turn ideas and projects into compelling stories
• Research topics and develop content ideas

We're interested in people who understand that great marketing isn't just about making something look good.

It's about making people care.

🌐 Digital Marketing

You'll gain exposure to a broad range of digital marketing activities, potentially including:

• Website content
• SEO
• Search and keyword research
• Digital advertising
• Campaign landing pages
• Analytics and reporting
• Conversion optimisation
• Content distribution
• Competitor research
• Online reputation and brand monitoring

You'll have the opportunity to learn how different parts of digital marketing work together rather than operating in a single silo.

🔎 Marketing & Business Development Research

Because we're a B2B company working with luxury hotels and resorts around the world, marketing and business development are closely connected.

You may help:

• Research luxury hotel brands and properties
• Identify potential clients and partners
• Research markets and destinations
• Build marketing and prospect lists
• Research competitors
• Identify potential collaboration opportunities
• Support sales and business development campaigns
• Help identify new markets and opportunities

This gives you exposure to the commercial side of marketing, something many marketing internships don't offer.

📊 Analytics & Campaign Performance

We don't just want to create things.

We want to know whether they work.

You'll have the opportunity to help:

• Track social media performance
• Analyse email campaigns
• Monitor website and digital activity
• Prepare campaign reports
• Identify trends and insights
• Test different approaches
• Use data to help improve future campaigns

You'll learn that good marketing combines creativity with curiosity and data.

Job Requirements

Who We're Looking For

We're not looking for a particular degree.

We're looking for interesting people.

You might be studying marketing, communications, business, media, film, design or something completely different.

You might already have experience creating content.

Or you might simply be someone who spends far too much time thinking about why certain videos go viral, why some brands are more interesting than others, or how a company could market itself better.

That's the kind of person we're interested in.

You'll be a great fit if you are:

• Creative and naturally curious
• Ambitious and eager to learn
• Interested in marketing, brands, technology and travel
• Comfortable coming up with ideas
• A strong communicator
• Confident using social media
• Interested in understanding what makes content perform
• Proactive rather than waiting to be told what to do
• Organised and reliable
• Comfortable learning new software and tools
• Excited by working in a fast-moving environment
• Someone who notices things other people don't

Most importantly, we want personality.

We're a small team, so we're looking for people who will contribute ideas, ask questions, get involved and make themselves useful.

You Don't Need To Know Everything

This is an internship.

We don't expect you to arrive knowing how to run a global marketing department.

You might be particularly good at video.

You might be a brilliant writer.

You might understand social media instinctively.

You might be obsessed with analytics.

You might have incredible creative ideas.

Or you might simply be someone with huge potential who hasn't yet had the opportunity to prove it.

We're interested in what you could become, not just what you've already done.

Why Igotopia?

This is where it gets interesting.

Depending on your interests and how you develop, working with Igotopia could mean:

🌍 International exposure
Work with a company operating across multiple countries and continents.

🏨 Luxury hospitality
Work behind the scenes with some of the world's most prestigious hotels and resorts.

🎥 Real creative work
Create content that actually gets published and seen by real audiences.

🚀 A growing company
Join while we're still building. Your ideas can have a much bigger impact than they would in a huge corporate environment.

🤖 Technology & innovation
Get exposure to 360° technology, 3D, AI, digital platforms and the future of hospitality marketing.

📈 Commercial experience
Learn how marketing connects to sales, lead generation, customer acquisition and business growth.

✈️ Potential travel opportunities
Depending on the role and projects, there may be opportunities to work on location for selected shoots and projects.

👥 Real responsibility
If you're good at something, we'll give you more responsibility.

And perhaps most importantly:

You'll be surrounded by people who are actually building something.

We're Looking For The Next Generation

We're deliberately not looking for hundreds of interns.

We want a small number of smart, creative and ambitious people who have the potential to become exceptional marketers.

If you're looking for an internship where you can sit quietly in the corner, complete assigned tasks and count down the days until it finishes, this probably isn't for you.

If you want to learn quickly, create things, have your ideas heard, work with interesting people and see what you're capable of, we'd like to hear from you.

Think You've Got What It Takes?

Don't send us a generic application telling us that you're a "hard-working team player with excellent communication skills."

Give us a reason to remember you.

Tell us who you are, what you're interested in, what you're good at and why you think you'd be a great addition to Igotopia.

Show us something you've created.

A video.

A social account.

A marketing idea.

A campaign you've worked on.

A piece of writing.

A project you're proud of.

It doesn't have to be professional.

We want to see your personality and potential.

This could be the start of something much bigger than an internship.

Apply today.

Skills