Job Description

Role Overview

Goody Technologies is looking for a versatile Chinese-speaking Ads Content Creator who excels at turning client campaign briefs into high-converting marketing assets. You will be responsible for the entire creative funnel: from writing compelling Chinese ad copies to conceptualizing storyboards and executing end-to-end video production. A deep understanding of the Chinese-speaking market in Malaysia and platform-specific trends (especially XiaoHongShu) is essential.

 Work Location: Goody Office, The Promenade, Pulau Pinang.

Key Responsibilities

▪️Chinese Campaign Copywriting: Interpret client briefs to develop persuasive Chinese ad copies, long-form articles, and engaging Facebook/Instagram/XHS postings that drive action and resonance.

▪️Creative Storyboarding: Conceptualize and script detailed storyboards for video advertisements, ensuring the "hooks" and visual narrative align with the client’s marketing objectives.

▪️End-to-End Video Production: Plan, film, and edit high-quality short-form content (Reels/TikTok/XHS videos) with a focus on trendy aesthetics.

▪️Visual Asset Creation: Design eye-catching static graphics and carousels using design tools, ensuring the "Chinese copywriting layout" is optimized for high CTR.

▪️Platform-Specific Optimization: Manage and post content across Facebook, Instagram and XiaoHongShu, tailoring the tone and format to suit each platform’s unique audience.

▪️Trend & Performance Monitoring: Stay ahead of Malaysian Chinese social media trends, viral slang, and platform updates to keep our content fresh and competitive.

Job Requirements

▪️Language Proficiency: Excellent command of Written & Spoken Chinese (Mandarin) is mandatory. Ability to write in various styles—from professional/corporate to trendy/social media "slang."

▪️Proven Experience: Demonstrated track record as a Content Creator, Copywriter, or Video Producer, ideally within an agency setting handling multiple brands.

▪️Style Versatility: Strong ability to pivot storytelling and visual styles across different niches (e.g., Beauty, Tech, Lifestyle, Property).

▪️Strategic Scriptwriting: Expert at writing hooks that grab attention and scripts that drive sales/leads.

▪️Tool Proficiency: Proficient in CapCut (剪映) and Canva to produce high-quality content efficiently (familiarity with professional software like Adobe Premiere Pro is a bonus but not required)

▪️Market Insight: Deep understanding of the Malaysian digital landscape and consumer behavior across various demographics.

▪️Efficiency & Detail: Ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.

Added Advantage

▪️Experience in managing and growing brand social media accounts

▪️Familiar with current social media trend with vertical reels/videos

▪️Knowledge of Facebook Ads Library or basic analytics to understand what makes a "winning" ad.

▪️Basic photography or videography skills (lighting, framing, and mobile cinematography).

We are also looking for talents and other job positions revolved around social media / content / advertising. Feel free to reach us if you feel that you're the perfect fit !

Skills