Job Description

Brand & Communication Planning Strategy & Execution
- Develop and execute integrated communication strategies aligned with ESI’s corporate objectives, stakeholder priorities, and Ministry mandates.
- Lead communication roadmaps for key esports programmes and initiatives, ensuring clear, aligned messaging.
- Maintain and review brand consistency across platforms to ensure relevance and competitiveness.

Digital Growth, Content Performance & Analytics
- Manage structured editorial calendars across digital platforms, aligned with programme timelines and strategic priorities.
- Analyse performance metrics and apply data-driven insights to optimise content, community growth, and paid media ROI.
- Implement tracking and reporting frameworks while ensuring accuracy, professionalism, and compliance in all published materials.

Programme & Event Communication Oversight
- Develop and execute pre-, live-, and post-event communication frameworks with impact-driven storytelling for all ESI esports programmes.
- Prepare and manage press materials, announcement timelines, stakeholder communications, and escalation protocols for high-visibility engagements.
- Deliver post-programme reports with performance metrics and feedback analysis, ensuring alignment with approved objectives, KPIs, and governance standards.

Media, Stakeholder & Industry Engagement
- Coordinate with media, influencers, and industry platforms to amplify brand visibility, while supporting Ministry-linked and stakeholder engagements with structured, documented communications.
- Monitor media sentiment and public discourse, escalating reputational risks where necessary.

Website & Platform Governance
- Oversee content management, campaign rollouts, and performance tracking across ESI-owned digital platforms, ensuring accuracy, timeliness, and brand alignment.
- Conduct annual digital audits and ensure compliance with data governance, approval workflows, and brand integrity standards.

Creative & Multimedia Integration
- Collaborate with the Creative & Digital Team to deliver high-quality graphic and video assets aligned with brand standards.
- Provide clear creative briefs, messaging direction, and performance objectives, ensuring timely delivery and compliance with engagement and brand expectations.

Governance, Compliance & Cross-Functional Coordination
- Ensure compliance with Group policies, Code of Conduct, delegated limits, and statutory requirements.
- Apply sound judgement on sensitive or Ministry-related matters, maintaining proper documentation and approvals.
- Collaborate cross-functionally to align communication planning and execution.
- Provide stakeholder visibility and support smooth coordination during high-impact events.

Job Requirements

• Bachelor’s Degree in a relevant field with 2–3 years’ experience in communications, digital media, or brand management.
• Experience in esports or digital entertainment preferred; exposure to a government-linked or regulated environment is an advantage.
• Strong communication, stakeholder management, and structured reporting skills.
• Digital analytics literacy with ability to interpret data and optimise performance.
• Proficiency in Microsoft/Google tools, basic Canva/Adobe, and familiarity with social media and project management platforms.

Skills