Job Description

Influencer Content Strategy & Execution
- Translate brand and business strategies into structured content plans, executing roadmaps for campaigns, launches, and partnerships while safeguarding brand and talent positioning.
- Lead cross-functional collaboration across creative, production, and digital teams, providing clear briefs and ensuring consistent visual identity, tone, and quality standards.
- Act as the liaison between clients and creative teams, aligning expectations, managing feedback, and ensuring timelines and compliance are met.
- Monitor performance analytics, flag inconsistencies, and deliver actionable insights to optimise content strategy and maintain competitive positioning.

Digital Performance & Analytics
- Develop and manage comprehensive editorial calendars across talent-led digital and social platforms.
- Analyse key performance indicators including engagement rate, reach, impressions, click-through rate, conversion, and audience insights to optimize talent-led campaign strategies.
- Establish reporting dashboards to track content effectiveness and audience growth.

Campaign Management
- Develop structured pre-launch, live activation, and post-campaign execution frameworks for studio programmes and client campaigns.
- Coordinate announcement timelines, internal briefing flows, and escalation management for high-profile campaigns or talent matters.
- Prepare post-campaign performance reports including analytics summaries, delivery assessments, and stakeholder feedback insights.
- Ensure execution aligns with approved objectives, KPIs, budgets, and client expectations

Talent Relationship Management
- Serve as the primary liaison for talents, managing day-to-day deliverables and ensuring all engagements are professionally briefed and executed.
- Develop and maintain talent briefs, activation guides, and content schedules to ensure seamless preparation and delivery.
- Build and nurture strong talent relationships, handling contracts, usage rights, and conflict resolution to protect long-term partnerships.
- Maintain an updated talent roster and collaborate with Sales & BD to identify growth opportunities across brands, formats, and platforms.

Governance and Risk Discipline
- Oversee content management across owned platforms to ensure accuracy, timeliness, and brand alignment.
- Conduct periodic content audits and recommend improvements in structure, UX, and content effectiveness.
- Ensure adherence to approval workflows, brand integrity standards, and contractual content obligations.
- Maintain proper documentation, approvals, and version control for all official project and campaign materials.
- Exercise strong judgement in handling sensitive client or talent matters to mitigate reputational and commercial risks.

Job Requirements

• Bachelor’s degree with 5–7 years’ experience in media, talent, or creative environments spanning content, client servicing, and project management.
• Experience managing talents/influencers and delivering multi-stakeholder campaigns end-to-end; public sector exposure is a plus.
• Strong strategic, editorial, stakeholder, and communication skills.
• Detail-oriented and highly organised, with the ability to manage multiple projects under pressure while upholding governance standards.
• Proficient in Google Workspace, project management, social analytics, CMS, and creative tools; Mandarin content experience is an advantage.

Skills