Job Description

Job Purpose

Brand Activation Senior Executive is responsible for the implementation of end-to-end marketing and branding activation in a timely, within budget and meeting the client’s standards. Brand Activation Senior Executive is required to plan, execute and co-ordinate a variety of marketing, promotion and events which include creative concept and ideas to enhance the client’s experience.

Roles and Responsibilities

1) Client Servicing

• Act as the main liaison and key contact to cultivate business relationship with the client in delivery of marketing services
• Developing and creating new ideas, assist in preparing proposals and presentation to new or existing clients 
• Overseeing project planning, execution and ensure correct level of resource is allocated for each project
• Assist in all project plans, budgets preparation, job expenditure forecasting, billing and Accounts Receivable management
• Monitor on ground activities, set-up and dismantling works to ensure brand guidelines adheres
• Collaborate with other teams to create and pitch content and events, resulting in all-in win-win relationships
• Perform post-mortem after the events and make recommendations for any improvement plans
• Study on current marketing trends and news, competitors’ movement and product specification
• Assist to develop new initiatives and seek new business opportunities to ensure target is achieved

2) Daily Operations

• Address client queries effectively and in a timely manner
• Give proactive updates on work-in-progress
• Maintain an efficient cross-functional interaction and project management within the agency to deliver client success

Job Requirements

 Qualifications and Experience

• Possess at least a Diploma, Bachelor’s Degree in Event Management, Business Studies, Marketing, Public Relations, Advertising, Media & Mass Communications or equivalent
• At least 3 years good experience in marketing, branding or event management 
• Experience in both corporate and agency role (client servicing) would be added advantage
• Communicates well and written in English & Malay, Mandarin is an advantage 

Skills