Job Description

Role Overview

We are looking for a creative and hands-on Graphic Designer & Multimedia Intern who is passionate about visual storytelling, branding, and content creation. This role goes beyond desk design — you will be involved in real content production, including on-ground shoots, retail visits, and brand storytelling.

Key Responsibilities

🎯 Design & Branding

• Assist in creating visual assets for:
• Social media (Instagram, XiaoHongShu, TikTok)
• Marketing campaigns & promotions
• Retail POSM (posters, shelf talkers, display visuals)
• Support packaging design improvements and mockups
• Ensure consistency of brand identity across all touchpoints

🎥 Multimedia & Content Creation

• Plan, shoot, and edit short-form videos (Reels / TikTok / Xiaohongshu)
• Capture behind-the-scenes content (production, retail, events)
• Edit photos and videos for marketing use
• Assist in storytelling content (product, founder story, retail journey)

🚗 On-Ground Content & Travel

• Travel to retail outlets, events, and different locations for content shooting
• Capture real-life customer interactions and retail presence
• Support outdoor shoots, pop-ups, and campaign activations
• Be part of fieldwork — not just office-based tasks

📱 Digital & Social Support

• Assist in content planning and scheduling
• Contribute creative ideas for improving engagement and reach
• Stay updated with trends (especially TikTok & XiaoHongShu style content)

🧠 Creative Contribution

• Bring fresh ideas to improve brand visibility
• Think beyond “design” — focus on how content performs in real market
• Support the team in brainstorming campaigns and storytelling angles

Job Requirements

• Currently pursuing or recently completed studies in Graphic Design, Multimedia, or related field
• Professional Skill in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro / CapCut)
• Passion for content creation (short videos, social media trends)
• Willing to travel and work on on-ground content shoots
• Proactive, hands-on, and willing to learn in a fast-paced environment

Bonus (Nice to Have)

• Experience in TikTok / XiaoHongShu content creation
• Photography / videography skills
• Interest in branding, retail, or FMCG products

What You’ll Gain

• Real industry exposure (retail, branding, content production)
• Hands-on experience in building a consumer brand
• Opportunity to see your work executed in real stores and campaigns

Skills