Job Description

Hi there! We’re looking for an ambitious individual to be our: HEAD OF EDITORIAL – WORLD OF BUZZ Portal

We are looking for a highly creative, analytically sharp, and audience-obsessed Head of Content to lead the editorial and social content direction for WORLD OF BUZZ.

This role is not just about writing well — it’s about understanding what makes people stop scrolling, click, read, and share. You will be responsible for shaping content across articles, social media, and emerging formats, ensuring everything published is engaging, visually compelling, and performance-driven.

You will lead both strategy and execution, balancing creativity with data to grow reach, engagement,

and loyalty across platforms

Key Responsibilities

Editorial & Creative Leadership

● Oversee both in-house & branded article creation, headlines, and storytelling angles to maximize clicks and readability

● Guide social media content (TikTok, Instagram, Facebook, etc.) with strong instincts for virality and shareability

● Ensure every piece of content has strong hooks, compelling framing, and audience-first storytelling

● Maintain high standards of English, clarity, and editorial judgment (what should / should not be published) 

Performance & Growth

● Be deeply data-driven: track content performance across platforms (CTR, engagement rate, retention, shares, watch time)

● Continuously optimize content strategy based on analytics and insights

● Identify growth opportunities in new formats, platforms, and content styles

● Conduct regular performance reviews and translate insights into actionable improvements 

Team Leadership

● Lead and mentor a team of writers, editors, and social content creators

● Set clear expectations for output quality, speed, and performance

● Build a culture that values creativity, speed, and accountability 

Quality Control & Editorial Judgment

● Exercise strong editorial judgment on tone, accuracy, and appropriateness of content

● Ensure content is culturally relevant, non-offensive, and aligned with platform guidelines

● Uphold a strong sense of “common sense” in what is publishable vs not publishable

Job Requirements

What we’re looking for

● At least 2 years of experience in the field of copywriting, editorial or content marketing

● Minimum of 2 years’ experience managing a team

● Preferred age: 29-35 years old. Unless you’re young at heart

● Deep understanding of social media algorithms, trends, and audience psychology

● Performance obsessed and highly analytical

● Comfortable being in a leadership role to guide, coordinate and oversee editorial processes

● Excellent in written and spoken English and understands BM (Mandarin is a plus)

● Meticulous and have a strong attention to detail

● Must have an eye for story-hooks; to be able to determine articles which are able to capture the audience’s attention.

● Able to work long hours whenever required during important events (i.e. general elections, special announcements by the prime minister, etc) to cover breaking news in a timely manner.

Perks & Opportunities

● Parking provided (because we know KL traffic is not for the faint-hearted)

● Opportunity to lead content for an already established, high-traffic digital media brand with massive audience reach

● Real power to shape and execute ideas, not just maintain what exists, but actively grow and evolve the brand

● Direct impact on millions of monthly readers and social audiences

● Freedom to experiment with new content formats, storytelling styles, and platform strategies

● Strong visibility into performance data to see the real impact of your decisions in real time

● Work closely with leadership in shaping the next phase of growth for a leading digital media brand

Skills