Job Description

Key Responsibilities:

Content Strategy Development:

• Assist in developing influencer content strategies aligned with campaign objectives and target audience.
• Conduct research and identify content trends, best practices, and emerging platforms.

Influencer Identification:

• Support the identification of relevant influencers based on target audience, industry, and campaign goals.
• Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values.

Content Briefing and Collaboration:

• Collaborate with influencers to create comprehensive content briefs that align with brand guidelines and campaign objectives.
• Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.

Content Review and Approvals:

• Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.
• Collaborate with influencers to make necessary revisions and ensure content reflects the campaign's objectives.

Performance Tracking and Analysis:

• Assist in monitoring and analyzing influencer content performance metrics, such as reach, engagement, and conversions.
• Collaborate with the ICS team to generate reports and insights for campaign optimization.

Relationship Management:

• Cultivate and maintain strong relationships with influencers, ensuring clear communication and timely follow-ups.
• Act as a point of contact for influencers, addressing any questions or concerns related to content creation and campaign execution.

Trend and Competitive Analysis:

• Stay updated on industry trends, content marketing strategies, and competitor activities.
• Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.

Administrative Support:

• Provide general administrative assistance, including organizing files, scheduling meetings, and managing campaign-related documentation.

Learning and Development:

• Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
• Stay curious and open to learning new tools, techniques, and strategies.

Job Requirements

 Job Requirements

Qualifications and Requirements:

• Currently pursuing a degree in Marketing, Communication, or a related field.
• Strong written and verbal communication skills.
• Familiarity with social media platforms and influencer marketing trends.
• Creative thinking and ability to generate innovative content ideas.
• Detail-oriented with excellent organizational skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently and as part of a team.
• Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.

Skills