Job Description

Always the first to know what’s trending, love creating content, and have a strong sense of what gets people talking online? 👀

We’re looking for a Social Media Content Creator to join our LOBAK MERAH team and connect with the Malay-speaking audience through creative, relevant and engaging social media content. From developing fresh content ideas and writing captions to spotting trends, engaging with the community and supporting campaigns, you’ll play a key role in keeping our social platforms active, relatable and on-trend.

What You’ll Do:

• Create engaging Malay-language social media content for Lobak Merah across Facebook, Instagram, TikTok and X.
• Develop creative content ideas, captions and visual assets that resonate with the Malay-speaking audience.
• Keep up with viral trends, online conversations and emerging social media formats to identify content opportunities.
• Engage with the online community by responding to comments, messages and audience interactions.
• Work closely with Marketing and Creative teams on campaigns, brainstorming sessions and social media initiatives.
• Track social media performance and engagement metrics to understand what works and improve content strategies.
• Ensure all content is accurate, on-brand and grammatically correct in Malay.
• Stay curious, experiment with new ideas and continuously grow your social media skills.

Job Requirements

 What We're Looking For:

• Fluent proficiency in Malay language (Lobak Merah) with excellent written and verbal communication skills.
• Passionate about social media, digital marketing, and staying up-to-date with the latest trends.
• Basic understanding of social media platforms, including Facebook, Instagram, Twitter, and TikTok.
• Creativity and the ability to generate innovative ideas for engaging social media content.
• Familiarity with social media management tools and analytics platforms is a plus.
• Strong attention to detail and the ability to work in a fast-paced environment.
• Excellent time management skills and the ability to prioritize tasks effectively.
• Good interpersonal skills and the ability to work collaboratively within a team.
• A positive attitude, eagerness to learn, and openness to feedback.

Skills