Job Description

Are you the mastermind behind scroll-stopping influencer campaigns? 

INFLUASIA is hiring a Senior Influencer Project Manager to lead ideation, craft smart strategies, collaborate with creators, and elevate brand storytelling.

If you’re strategic, creative, and experienced in influencer marketing, let’s talk. 

Content Strategy Development:

- Develop influencer campaign ideations and proposals and collaborate with the Business

Development team to pitch to clients:

- Coming up with suitable ideation, strategic marketing direction, and project timelines that are aligned with campaign objectives, target audience, and clients’ marketing needs.

- Conduct research and identify content trends, best practices, and emerging platforms.

Content Briefing and Collaboration:

- Liaising with Clients, Business Development Team, and Project Managers to curate and coordinate marketing strategies.

- Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.

Relationship Management:

- Proactively coming up with solutions throughout the planning and execution stage of a campaign, and ensuring that all internal teams are aligned during the campaign execution.

- Cultivate and maintain strong relationships with clients and influencers, ensuring clear communication and timely follow-ups.

Content Review and Approvals:

- Support the Influencer Project Managers in reviewing and providing feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.

- Collaborate with influencers to make necessary revisions and ensure content reflects the campaign's objectives.

Performance Tracking and Analysis:

- Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions.

- Generate reports and insights for campaign optimization.

Trend and Competitive Analysis:

- Stay updated on industry trends, content marketing strategies, and competitor activities.

- Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.

Mentorship Support:

- Assisting Influencer Marketing Manager in coaching and mentoring junior Influencer Brand Planner or interns to support campaign operations and executions.

- To provide guidance and coordinate the team in the absence of the manager and monitor the progress of junior members' performance. 

Learning and Development:

- Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.

- Stay curious and open to learning new tools, techniques, and strategies.

Job Requirements

• Minimum 3 years experience in digital marketing, influencer marketing or any relevant background.
• Excellent in written and spoken English.
• Able to speak clearly, confidently, and persuasively.
• A people-person who loves networking and is great at building relationships.
• Aggressive, committed, and results-driven.
• Detail-oriented individual with the ability to manage multiple projects simultaneously.
• Highly motivated, positive, and outgoing personality.
• Experience managing influencer marketing campaigns is mandatory
• Proficiency in all 3 main languages is a plus.
• Able to work long hours whenever required (i.e. attend client events), as part of a self-motivated initiative.

Skills