Job Description

Key Responsibilities:

Content Strategy Development, Execution and Collaboration:

• Develop influencer content strategies aligned with campaign objectives and target audience.
• Conduct research and identify content trends, best practices, and emerging platforms.
• Execute, manage, and oversee influencer campaigns from start to finish by coordinating with involved parties to ensure the success of the campaign.
• Collaborate with the brand planners, business development team and clients to create comprehensive campaign and content briefs that align with brand guidelines and campaign objectives.
• Brief the influencers on relevant campaign briefs by providing clear instructions, creative direction, and necessary assets to ensure effective collaboration.

Content Review and Approvals:

• Collaborate with influencers to create comprehensive content briefs and necessary revisions and ensure content reflects that align with brand guidelines and campaign objectives.
• Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.
• Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.

Relationship Management:

• Cultivate and maintain strong relationships with influencers and clients, ensuring clear communication and timely follow-ups.
• Act as a point of contact for influencers and clients during the execution period, addressing any questions or concerns related to content creation and campaign execution.

Performance Tracking and Analysis:

• Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions.
• Gather insights and generate post-campaign reports and interim reports to detail the performance of the campaign for the client.
• Initiating on scheduling a post-mortem call with the client for their better understanding
• on learnings, concerns, suggestions, and ways to move forward.

Trend and Competitive Analysis:

• Stay updated on industry trends, content marketing strategies, and competitor activities.
• Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.

Influencer Identification:

• Identify relevant influencers based on target audience, industry, and campaign goals.
• Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values.

Mentorship Support:

• Assisting Influencer Marketing Manager in coaching and mentoring junior Influencer Project Managers or interns to support campaign operations and executions. 
• To provide guidance and coordinate the team in the absence of the manager and monitor the progress of junior members' performance.

Learning and Development:

• Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
• Stay curious and open to learning new tools, techniques, and strategies.

Job Requirements

 Requirements 

• Minimum of 3 years of relevant experience in Influencer Marketing or KOLs Management field
• Possess relevant leadership skills and experience, with ability to work in a team environment.
• Strong written and verbal communication skills to speak clearly and persuasively while managing clients and KOLs.
• Familiarity with social media platforms and influencer marketing trends.
• Creative thinking and ability to generate innovative content ideas.
• Detail-oriented with excellent organizational skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Proficiency in all 3 main languages is a plus.
• Ability to work independently and as part of a team.
• Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.

Skills