Job Description

 Job Summary:

We are seeking a proactive and creative Senior Influencer Project Manager to join our BUZZER team. As a Senior Influencer Project Manager, you will play a crucial role in contributing directly to our influencer marketing initiatives and content strategy. Join us and be part of our amazing team, BUZZER here at INFLUASIA as Malaysia's leading digital media group. We serve and engage with millions of audiences monthly!

Key Responsibilities:

Content Strategy Development, Execution and Collaboration:

• Develop influencer content strategies aligned with campaign objectives and target audience.
• Conduct research and identify content trends, best practices, and emerging platforms.
• Execute, manage, and oversee influencer campaigns from start to finish by coordinating

with involved parties to ensure the success of the campaign.

• Collaborate with the brand planners, business development team and clients to create comprehensive campaign and content briefs that align with brand guidelines and campaign objectives.
• Brief the influencers on relevant campaign briefs by providing clear instructions, creative direction, and necessary assets to ensure effective collaboration.

Content Review and Approvals:

• Collaborate with influencers to create comprehensive content briefs and necessary revisions and ensure content reflects that align with brand guidelines and campaign objectives.
• Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.
• Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.

Relationship Management:

• Cultivate and maintain strong relationships with influencers and clients, ensuring clear communication and timely follow-ups.
• Act as a point of contact for influencers and clients during the execution period, addressing any questions or concerns related to content creation and campaign execution.

Performance Tracking and Analysis:

• Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions.
• Gather insights and generate post-campaign reports and interim reports to detail the performance of the campaign for the client.
• Initiating on scheduling a post-mortem call with the client for their better understanding
• on learnings, concerns, suggestions, and ways to move forward.

Trend and Competitive Analysis:

• Stay updated on industry trends, content marketing strategies, and competitor activities.
• Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.

Influencer Identification:

• Identify relevant influencers based on target audience, industry, and campaign goals.
• Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values.

Mentorship Support:

• Assisting Influencer Marketing Manager in coaching and mentoring junior Influencer Project Managers or interns to support campaign operations and executions. 
• To provide guidance and coordinate the team in the absence of the manager and monitor the progress of junior members' performance.

Learning and Development:

• Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
• Stay curious and open to learning new tools, techniques, and strategies.

Job Requirements

 Qualifications and Requirements:

• Minimum of 3 years of relevant experience in Influencer Marketing or KOLs Management field
• Possess relevant leadership skills and experience, with ability to work in a team environment.
• Strong written and verbal communication skills to speak clearly and persuasively while managing clients and KOLs.
• Familiarity with social media platforms and influencer marketing trends.
• Creative thinking and ability to generate innovative content ideas.
• Detail-oriented with excellent organizational skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Proficiency in all 3 main languages is a plus.
• Ability to work independently and as part of a team.
• Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.

Skills