Job Description

At Instamedia, we create interactive brand experiences for agencies and brands — from AI-powered photo and video experiences, interactive games and digital activations to fully customized technology solutions.

We’re looking for a GTM & Growth Marketing Executive to take ownership of how these solutions are positioned, launched and brought to market.

This role goes beyond maintaining social media.

You will work across go-to-market strategy, campaigns, content, paid media, SEO, landing pages, lead generation and sales enablement with one clear objective:

Turn our work, technology and ideas into attention, qualified enquiries and business opportunities.

What You’ll Do

Go-To-Market Strategy

• Develop go-to-market plans for new products, solutions and campaigns.
• Define positioning, messaging, target audiences and campaign angles.
• Package our solutions so that agencies and brands can quickly understand their value.
• Identify industries, use cases and client segments we should target.
• Plan launches for both:
  
• Ready-to-deploy products
• Customized interactive solutions

Growth & Demand Generation

• Plan and execute campaigns designed to generate qualified B2B enquiries.
• Manage and optimise paid campaigns across platforms such as Meta and Google.
• Develop campaign audiences, offers and conversion journeys.
• Monitor campaign performance and continuously improve results.
• Experiment with new acquisition channels, formats and campaign ideas.
• Track marketing performance beyond likes and impressions — including leads, conversion and commercial impact.

Content Strategy & Distribution

• Develop monthly and quarterly content and campaign calendars.
• Turn completed client projects into case studies, Reels, social posts, website content and sales assets.
• Identify strong stories and angles from our projects rather than simply posting event photos.
• Work with our Creative Designer and Marketing Intern to execute content.
• Create briefs for visual, video and campaign assets.
• Repurpose one strong project into multiple useful pieces of content.
• Manage distribution across relevant channels such as Instagram, LinkedIn, YouTube and Google Business.

You are not expected to personally design and edit everything.

Your responsibility is to make sure we are creating the right content, for the right audience, with the right objective.

SEO & Website Growth

• Identify commercial keywords and search opportunities relevant to our solutions.
• Work on solution pages, landing pages and campaign pages.
• Improve website messaging and conversion journeys.
• Develop content that improves our visibility on Google and emerging AI search platforms.
• Monitor website traffic, enquiries and conversion performance.
• Recommend improvements based on actual user and campaign data.

Sales Enablement

Marketing and Sales should work together.

You will:

• Work closely with our Sales and Business Development team.
• Develop case studies, pitch materials, campaign decks and solution messaging.
• Turn technical capabilities into clear commercial propositions.
• Support campaigns targeting specific industries or client segments.
• Understand why opportunities are won or lost and use those insights to improve marketing.
• Help create lead-nurturing and reactivation campaigns for previous enquiries and clients.

Market & Competitor Intelligence

• Monitor trends across experiential marketing, AI, events, advertising and creative technology.
• Track relevant competitors and identify gaps or opportunities.
• Identify emerging solutions or concepts that Instamedia could develop or market.
• Bring new campaign and growth ideas to the table proactively.

Job Requirements

We’re looking for someone who combines marketing thinking with commercial awareness.

You should have:

• Relevant experience in growth marketing, digital marketing, brand strategy, performance marketing or a similar role.
• Experience developing and executing marketing campaigns from strategy through launch.
• Strong understanding of digital marketing funnels and customer journeys.
• Hands-on familiarity with paid advertising such as Meta Ads and Google Ads.
• Understanding of SEO, content marketing and website conversion.
• Ability to develop strong positioning, messaging and campaign concepts.
• Ability to interpret marketing data and use it to improve campaigns.
• Strong copywriting, communication and presentation skills.
• Experience working with designers, videographers or content creators.
• Ability to manage multiple campaigns, deadlines and priorities.
• Strong ownership and ability to work independently.
• Commercial mindset — you understand that marketing ultimately needs to contribute to business growth.
• Curiosity about AI, technology, interactive experiences and emerging marketing platforms.
• Comfortable using AI tools to improve research, ideation, content and productivity.

Experience within B2B, technology, events, experiential marketing, advertising, agencies, SaaS or digital products would be a strong advantage.

We're Not Looking for Someone Who Only...

• Schedules social media posts.
• Waits for someone else to provide campaign ideas.
• Measures success purely through followers, likes and reach.
• Hands every task to a designer without thinking about the objective.
• Runs campaigns without understanding whether they generate meaningful business results.

We want someone who looks at a successful project and asks:

“How can we turn this into the next 10 conversations?”

Skills