Job Description

The Role

We need a data-driven Performance Marketeer who can plan, execute, and optimise paid campaigns across multiple platforms to drive leads and revenue for both our ready-made solutions and custom projects. You’ll own the numbers and have the freedom to experiment.

What You’ll Do

• Plan, launch, and optimise paid campaigns across Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, and XHS (Xiaohongshu)
• Manage ad budgets and deliver against KPIs – CPL, ROAS, CPA, and conversion rates
• Create and test ad creatives, copy, and landing pages in collaboration with the creative team
• Build and manage retargeting funnels and lookalike audiences
• Analyse campaign data, generate reports, and present actionable insights to leadership
• Stay current on platform algorithm changes, new ad formats, and industry benchmarks
• Support lead generation efforts for both B2B (brand/agency partnerships) and B2C (event-goers, consumers)

Job Requirements

What We’re Looking For

• 2+ years of hands-on experience running paid campaigns (agency or in-house)
• Proven track record managing campaigns on Meta Ads, Google Ads, and at least one other platform (TikTok, XHS preferred)
• Strong analytical skills – comfortable with dashboards, UTMs, pixel setup, and conversion tracking
• Experience with A/B testing and creative iteration
• Understanding of the B2B sales funnel and how paid media supports it
• Bonus: Experience in events, experiential marketing, or creative/tech industry
• Bonus: Comfortable with basic design tools (Canva, Figma) for quick ad mockups

Skills