Job Description

Join a Malaysia Digital (MD) status company, recognised by MDEC.

Instamedia has delivered over 1,000 brand activations and events since 2012 for names like Nike, Toyota, YSL and Maybank. We build interactive experiences for brands and agencies: AI photo and video experiences, IN:FRAME™ booths, games and fully custom tech for launches, roadshows and campaigns.

We're hiring a Performance Marketing Executive to build and run our ad funnels end to end. You'll plan the top, middle and bottom of the funnel, build the landing pages, run the ads, and work with our marketing team to shape the content each stage needs. Success is simple to measure: more qualified enquiries from brands and agencies, at a lower cost per lead.

Funnels & Landing Pages

• Plan full-funnel campaigns across awareness (TOF), consideration (MOF) and conversion (BOF)
• Build and test landing pages and lead forms for each campaign and offer
• Set up and maintain conversion tracking across pixels, tags and analytics
• Run A/B tests on pages, offers and forms to lift conversion rates

Ads

• Launch, manage and optimise campaigns on Google Ads and Meta
• Build audiences, retargeting and lookalikes that move people down the funnel
• Manage budgets and pacing, and report weekly on spend, cost per lead and lead quality

Content & Collaboration

• Work with our Marketing Lead, social media and creative team to brief and tune content for each funnel stage
• Turn completed projects into ad creatives, case studies and retargeting assets
• Hand qualified leads to our Business Development team and use their feedback to sharpen targeting

What We Offer

• Basic salary of RM4,500 to RM6,500
• Ad accounts and campaign structures already in place to build on
• A deep bank of project content from 1,000+ events to build campaigns around
• Direct access to our in-house creative team

Job Requirements

Must Have

• At least 2 years hands-on running paid campaigns on Google Ads and Meta, with budgets and results you can show
• Experience planning full-funnel campaigns (TOF, MOF, BOF), including retargeting
• Able to build and edit landing pages yourself in a no-code builder such as Webflow, Framer, Unbounce or WordPress
• Comfortable setting up conversion tracking with GA4, Google Tag Manager and Meta Pixel
• Makes decisions from data: cost per lead, conversion rate and lead quality
• Clear, persuasive copywriting for ads and landing pages
• Able to brief designers and content creators with a clear objective

Nice to Have

• B2B lead generation experience, especially for agencies, events, advertising, SaaS or tech
• LinkedIn Ads experience
• Comfortable using AI tools for ad copy, creative testing and analysis

We're Not Looking for Someone Who Only...

• Boosts posts and reports on reach and likes
• Runs ads without owning the landing page and the lead that comes out of it
• Waits for someone else to hand over creative and campaign ideas

We want someone who looks at a successful project and asks: "How can we turn this into the next 10 conversations?"

Skills