Job Description

• Develop and execute digital marketing campaigns across multiple online channels. 
• Manage the company's website and ensure content is up to date and optimized for search engines (SEO). 
• Plan and manage social media platforms (e.g., LinkedIn, Facebook, YouTube, TikTok). 
• Work with content writer to create and schedule engaging content, including graphics, videos, blog posts, and promotional materials. 
• Run and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads). 
• Monitor campaign performance using tools such as Google Analytics and prepare performance reports. 
• Conduct keyword research and implement SEO and SEM strategies to improve online visibility. 
• Manage email marketing campaigns and customer databases. 
• Monitor competitors' digital marketing activities and identify market trends and opportunities. 
• Support product launches, promotional campaigns, and company events through digital channels. 
• Ensure brand consistency across all digital platforms.Social Media Management
• Plan, organize, publish, and oversee content across platforms such as LinkedIn, Facebook, YouTube, and other appropriate channels.
• Track social media interactions and engage with the audience when necessary.
• Develop and implement content calendars that align with marketing strategies, events, training sessions, and organizational goals.
• Stay updated on industry trends and discover ways to enhance engagement and broaden reach.

Content Creation

• Generate captivating social media content, including posts, carousels, infographics, short videos, and promotional items.
• Adapt articles, reports, event materials, and thought leadership content into formats suitable for social media.
• Work alongside subject matter experts and internal teams to create persuasive content.
• Assist in promoting executive and corporate thought leadership initiatives through content creation and social media outreach.

Graphic Design & Video Production

• Produce polished marketing materials using tools like Canva, Adobe Creative Suite, or equivalent software.
• Generate and edit short videos, event recaps, promotional clips, and social media snippets.
• Ensure that all content adheres to brand guidelines and maintains a uniform visual style.
• Organize content assets for conferences, webinars, training sessions, and corporate gatherings.

Performance & Reporting

• Evaluate content performance and audience interaction across social media channels.
• Implement content experiments and A/B testing on messaging, visuals, formats, posting times, and calls-to-action to enhance results.
• Examine campaign and content analytics to uncover trends, insights, and areas for improvement.
• Continuously adjust content strategies based on data analysis, audience behavior, and platform best practices.
• Compile regular performance reports with actionable recommendations for enhancing engagement, reach, and conversion rates.

Job Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communications, Multimedia, Digital Media, or a related field.
• Minimum 3 years of experience in social media marketing, digital content creation, digital marketing or a related role.
• Knowledge of SEO, SEM, Google Ads, and social media advertising. 
• Strong understanding of LinkedIn, Facebook, Youtube, and other social media platforms.
• Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite, CapCut) are an advantage. 
• Familiarity with Google Analytics and other marketing analytics tools. 
• Strong copywriting and communication skills. 
• Creativity with good attention to detail. 
• Ability to interpret marketing data and recommend improvements.
• Excellent written and verbal communication skills in English.
• Creative mindset with an eye for visual storytelling, branding, and audience engagement.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Strong analytical mindset with the ability to interpret performance data and optimise content based on insight
  

Why Join Us?

• Opportunity to work with industry leaders and subject matter experts.
• Exposure to regional conferences, professional certifications, and thought leadership initiatives.
• Chance to make a meaningful impact in governance, risk, cybersecurity, resilience, and professional education sectors.
  

Skills