Job Description

The Growth Marketing Manager will be responsible for planning, executing, and optimizing data-driven marketing initiatives that drive customer acquisition, engagement, and retention for intlife. 

This full-time, on-site role is based in WP, Kuala Lumpur and involves collaborating closely with product, sales, and leadership teams to define target segments, shape value propositions, and design integrated campaigns across digital channels. 

Day-to-day responsibilities include setting growth objectives, managing campaigns, analyzing performance metrics, conducting experiments, and refining marketing funnels to improve conversion rates. 

The role also includes overseeing marketing automation workflows, tracking user behavior across web and product touchpoints, and preparing regular reports and insights to guide strategy. 

The Growth Marketing Manager will help build scalable processes and play a key role in positioning intlife as a leading smart property and building intelligence solution.

Job Requirements

Responsibilities

Growth strategy & analytics

• You will set quarterly growth objectives and prioritise experiments that move acquisition, activation, and retention metrics.
• You will design and run A/B tests and cohort analyses, then turn results into clear recommendations to improve conversion rates.
• You will build dashboards and prepare regular performance reports for product, sales, and leadership to inform decisions.
• You will define success metrics and monitor funnel health to measure long-term customer value.

Campaign execution & automation

• You will plan and execute integrated digital campaigns across paid, organic, content, email, and in-product channels.
• You will own marketing automation workflows and ensure reliable tracking between the website, product, and CRM.
• You will optimise creatives, audiences, and bids through iterative testing and performance review.
• You will manage campaign budgets and vendor relationships to maximise return on ad spend.

Cross-functional enablement & scaling

• You will partner with product, sales, and leadership to define target segments and refine value propositions.
• You will document repeatable playbooks and build scalable processes for user acquisition and onboarding.
• You will translate user behaviour and market insights into messaging and product feedback that helps position intlife in the market.
• You will coach stakeholders on campaign results and recommended next steps to improve outcomes.

Requirements

Qualifications & Experience

• 5+ years of experience in Marketing with measurable ownership of campaigns and channels.
• 5+ years of experience specifically in Growth Marketing, with a track record of improving acquisition or retention metrics.
• 3+ years working in Startup Marketing where you owned experiments and built repeatable processes.
• 2+ years of experience working with B2B2C models or cross-stakeholder buyer journeys.

Hard Skills & Knowledge

• Proven ability with experimentation and analytics tools such as Google Analytics/GA4, Mixpanel, or similar.
• Hands-on experience with marketing automation and CRM platforms and setting up reliable event tracking between web and product.
• Comfortable analysing data with advanced spreadsheets to diagnose funnel gaps and model LTV.
• Experience across paid channels, content, email, and product-led growth tactics.

Soft Skills & Qualities

• Data-driven and experimental mindset with pragmatic prioritisation of tests and projects.
• Clear communicator who can present findings and influence product and commercial teams.
• Collaborative team player who thrives in a fast-moving environment and helps create scalable ways of working.
• Detail-oriented, accountable, and focused on turning insights into measurable outcomes.

Skills