Job Description

Duties & Responsibilities:

1. Sales & Business Development:

• Sales Strategy & Execution: Develop and implement effective sales strategies to achieve revenue targets for fresh figs and fig-based products. This includes setting sales targets, forecasting demand, and managing the sales pipeline.
• Customer Acquisition & Management: Proactively identify, target, and secure new business opportunities, including wholesale accounts (e.g., supermarkets, hotels, restaurants), retailers, and direct-to-consumer channels. Build and maintain strong, long-term relationships with all clients .
• Account Management: Manage existing accounts, process orders, handle customer inquiries, and ensure timely delivery and fulfillment in coordination with farm operations and logistics teams .
• Platform Management: Manage and optimize the company's online stores on Shopee and TikTok Shop, ensuring product listings are up-to-date, inventory is accurate, and promotional campaigns are executed effectively.
• Online Sales: Drive sales through direct-to-consumer channels and execute flash sales, bundles, and other promotional strategies to generate revenue spikes.
• Strategic Partnerships: Pursue additional sales channels, including engagement with Premium Outlets and Halal-certified outlets, to ensure our products are widely available and meet certification requirements.
• On-site Sales: Manage and promote direct sales at the Bukit Changgang Fig Farm, catering to walk-in customers and visitors.

2. Marketing & Branding:

• Brand Awareness: Plan and execute marketing campaigns to increase brand visibility and drive sales. This includes managing social media platforms, creating engaging content (photos, videos, blogs), and designing promotional materials (leaflets, posters) .
• Digital Marketing: Manage and optimize the farm’s online presence, including the website and social media channels, to build community engagement and generate leads .
• Event Representation: Represent the farm at markets, food festivals, and other events to promote our brand and products directly to consumers and potential business partners .
• Live Streaming Host: Plan, host, and execute daily live selling sessions on TikTok and Shopee to promote fresh figs and fig-based products, engaging with viewers and driving real-time sales.
• Content Creation: Create and schedule engaging posts (photos, videos, stories) for social media platforms including Facebook, TikTok, and Instagram to increase brand awareness and product visibility.
• Brand Storytelling: Develop compelling narratives and visual content that tell the story of the farm, the quality of the produce, and the craftsmanship behind our products.
• Product Knowledge: Develop deep knowledge of our figs and products to effectively communicate their unique selling points, quality, and benefits to potential buyers .

3. Reporting & Coordination:

• Sales Reporting: Coordinate and communicate with the Finance department by preparing and submitting regular sales reports, including data from online, wholesale, and walk-in transactions.
• Market Intelligence: Monitor market trends, competitor activity, and customer feedback to identify new opportunities and refine sales and marketing strategies.
• Customer Management: Handle customer complaints, feedback, and inquiries professionally to ensure high levels of satisfaction.

Job Requirements

Requirements

Qualifications & Experience

• Diploma or Bachelor's Degree in Business, Marketing, Agriculture or a related field, as stated in the job brief.
• Practical experience in retail or FMCG sales, ideally with fresh produce or food products.
• Proven exposure to wholesale accounts and direct-to-consumer channels, including marketplace selling.
• Experience representing a brand at events or running on-site retail is preferred.

Hard Skills & Knowledge

• Hands-on knowledge of Shopee and TikTok Shop operations, including listing management and live selling tools.
• Basic content creation skills for photos and short video; able to storyboard, shoot and post with simple editing tools.
• Comfortable with order management, inventory tracking and routine sales reporting using Excel or similar tools.
• Familiarity with Halal retail requirements and compliance is an advantage for channel expansion.

Soft Skills & Qualities

• Clear communicator who builds trust with retailers, partners and customers.
• Confident presenter for live streams and public events, with a customer-first attitude.
• Organised and dependable, able to coordinate across operations, logistics and finance to close sales.
• Self-motivated team player who can work on-site at the farm and adapt to seasonal sales rhythms.

Skills