Job Description

We are looking for a highly driven and creative Business Development Executive Cum Outreach Marketing Specialist to join our PR & Brand Partnership Department. This role is ideal for someone passionate about influencer marketing, brand collaborations, and digital media partnerships.

The successful candidate will play a key role in securing strategic partnerships and sponsorship opportunities for our in-house influencers across platforms such as YouTube, Instagram, and TikTok. You will be responsible for building strong relationships with brands, pitching collaboration ideas, negotiating deals, and ensuring successful campaign execution together with the content production team.

Key Responsibilities

• Proactively identify, approach, and secure new brand partnership opportunities through strategic outreach, networking, and customized proposals.
• Build and maintain strong relationships with brands, agencies, and potential business partners to expand collaboration opportunities.
• Negotiate sponsorship agreements, campaign deliverables, and partnership terms that create value for both the brand and influencer.
• Collaborate closely with the production teams to ensure brand integrations are creative, seamless, and aligned with campaign objectives.
• Develop innovative partnership ideas and marketing strategies to maximize brand visibility and audience engagement.
• Monitor influencer marketing trends, competitor activities, and social media developments to identify new business opportunities and market insights.
• Track and evaluate partnership performance to ensure successful campaign outcomes and long-term client satisfaction.

Job Requirements

Job Requirements

• Proven experience in business development, influencer marketing, partnership management, PR, or digital marketing.
• Strong communication, presentation, negotiation, and interpersonal skills with the ability to build lasting professional relationships.
• Passion for social media, digital content, and influencer marketing trends across platforms such as TikTok, Instagram, and YouTube.
• Ability to confidently pitch ideas, and manage multiple partnerships.
• Self-motivated, result-oriented, and proactive in identifying business opportunities.
• Candidates with experience working with influencers, media agencies, or brand collaborations will have an added advantage.

Skills