Job Description

Job Responsibilities

Strategy & Planning

• Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives.
• Develop comprehensive social media content calendars, aligning content pillars, platform strategy, and campaign timelines across all relevant channels.
• Stay ahead of platform trends, audience behavior shifts, and digital marketing best practices, translating them into actionable strategy recommendations for clients.

Content & Community Management

• Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
• Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
• Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
• Coordinate and manage relationships with KOLs, influencers, and content collaborators, overseeing briefs, deliverables, and performance.

Paid Social Advertising

• Plan, set up, and manage paid social ad campaigns (Meta, TikTok, Instagram, LinkedIn, etc.), including audience targeting, budget allocation, and creative testing to meet campaign KPIs.
• Monitor ad performance and optimize spend based on data (CPM, CPC, CPA, ROAS), adjusting targeting and creative to improve efficiency.
• Support conversion tracking and ad account setup in coordination with analytics needs.

Reporting & Client Servicing

• Compile, analyze, and present performance reports covering both organic and paid activity, with clear insights and recommendations for improvement.
• Maintain strong client servicing standards, ensuring proactive communication, timely delivery, and strategic counsel throughout the campaign lifecycle.
• Collaborate with design, analytics, and strategy teams to plan and execute integrated marketing initiatives.

Team & Operations

• Guide and mentor junior executives on content planning, community management, and reporting best practices.
• Manage multiple client accounts and campaigns concurrently, prioritizing deadlines in a fast-paced agency environment.
• Perform other ad-hoc tasks and projects as assigned by the Company.

Job Requirements

Core Skills & Attributes

• Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising.
• Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization.
• Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations.
• Analytical mindset with the ability to interpret both organic and paid performance data into clear, actionable insights.
• Creative problem-solver who is resourceful, proactive, and able to identify opportunities in dynamic digital environments.
• Strong leadership and coordination skills, able to guide junior team members while managing multiple accounts.
• Highly organized and adaptable, with the ability to multitask and manage deadlines in a fast-paced agency setting.
• Self-motivated, detail-oriented, and a proactive contributor with a collaborative, ownership-driven attitude.

Skills