Job Description

As an E-Commerce Marketing Executive, your main duties will include overseeing our website and marketplace listings, managing marketing operations on various platforms, implementing online marketing initiatives and promotional tactics, and analyzing performance data to drive improvements. This position is perfect for individuals with robust e-commerce backgrounds, a metrics-oriented approach, and enthusiasm for online sales. 

• Website & E-Commerce Platform Oversight
• Supervise the daily operations of the company's e-commerce site to ensure peak functionality, appealing design, and excellent user experience.
• Maintain and refresh the company's online store, ensuring that product listings, pricing, and content remain accurate.
• Enhance the website for an optimal user experience, SEO practices, and mobile adaptability.
• Facilitate seamless order management, inventory tracking, and customer service collaboration.
• Marketplace Platform Administration
• Establish and administer product listings on third-party marketplaces (Shopee, Lazada, TikTok, etc.).
• Ensure consistent and accurate product descriptions, images, and pricing across all platforms.
• Evaluate and track marketplace sales performance, making necessary pricing, promotional, and marketing adjustments.
• Adopt best practices to boost product visibility and ranking on various marketplaces.
• Guarantee adherence to each platform's guidelines and best practices.
• Digital Marketing & Sales Enhancement
• Formulate and execute e-commerce marketing strategies, including SEO, SEM, email marketing, and social media advertising.
• Oversee paid advertising campaigns (Google Ads, Facebook Ads, marketplace ads) to attract traffic and elevate sales.
• Partner with the marketing team to develop captivating product content, banners, and promotional campaigns.
• Design and implement promotional initiatives, flash sales, and seasonal events on both the website and marketplaces.
• Examine customer behavior and purchasing patterns to boost conversion rates and refine user experience.
• Analytics & Reporting
• Monitor and assess website and marketplace performance metrics, such as traffic, sales figures, conversion rates, and customer engagement.
• Produce reports on e-commerce performance, emphasizing key insights and areas for enhancement.
• Propose data-informed strategies to drive sales and improve the customer journey.

Job Requirements

- Recent graduates are encouraged to apply.
- Demonstrated strong problem-solving skills.
- Previous experience in ecommerce marketing or a related field is advantageous.
- Positive attitude and eager to acquire new knowledge.
- Excellent written and verbal communication skills, as well as strong follow-up abilities.
- Capable of handling multiple tasks in a dynamic setting.
- Effective team player who can also work well independently with minimal oversight.

Skills