Job Description

Overview:

We are looking for a results-driven Digital Marketing Lead to lead and execute performance-driven marketing initiatives that directly contribute to business growth and revenue.

This role requires a strong balance of paid media expertise and the ability to create high-converting content. The ideal candidate is both analytical and creative, with a proven track record of driving traffic, improving conversion rates, and generating measurable sales results.

Job Description:

• Develop and execute digital marketing strategies focused on customer acquisition, conversion, and revenue growth
• Plan, manage, and optimize paid media campaigns across platforms such as Meta Ads and Google Ads
• Create and execute high-converting content, including ad copies, headlines, hooks, and landing page messaging
• Continuously test and optimize campaigns (A/B testing on creatives, targeting, and funnels) to improve key metrics such as CTR, conversion rate, and ROAS
• Analyze campaign performance and customer behavior data to identify insights and opportunities for growth
• Design and optimize end-to-end marketing funnels from awareness to conversion
• Collaborate with internal teams (e.g., creative, product, sales) to ensure alignment on campaign objectives and messaging
• Drive and be accountable for online sales performance (revenue, conversion rate, campaign results)
• Develop and execute digital marketing strategies focused on customer acquisition, conversion, and revenue growth

Job Requirements

Requirements:

• Diploma or Bachelor’s degree in Marketing, Business, or a related field
• Minimum 3–5 years of experience in digital marketing, with a strong focus on performance marketing and conversion
• Proven track record of managing paid advertising campaigns and delivering measurable business results (e.g., revenue growth, ROAS improvement)
• Hands-on experience with platforms such as Meta Ads and Google Ads
• Strong ability to develop high-converting content (not limited to branding or social media content)
• Solid understanding of marketing funnels, customer journeys, and conversion optimization
• Data-driven mindset with strong analytical and problem-solving skills
• Ability to work independently and execute campaigns end-to-end

⭐ Preferred Qualifications

• Experience in e-commerce, retail, or direct-to-consumer (DTC) industries
• Experience in scaling campaigns or growing a brand from early stages
• Prior experience in both in-house and agency environments
  

What We Offer:

• A collaborative, creative, and forward-thinking team culture
• Opportunity to lead and shape the digital direction of the brand
• Celebrate Together at our annual company dinner.
• Unlock Your Potential with clear career growth and promotion opportunities.
• Competitive Compensation Package, including basic salary, performance bonus, and allowances.
• Rewarding Excellence with performance-based salary increments and a structured reward system.
• Hassle-Free Commuting with free employee parking.
• Year-End Bonus as a token of appreciation for your contributions.
• Continuous Learning & Development with seminar and staff training subsidies.

Skills