Job Description
- Marketing Strategies: Analyse market trends, consumer behaviour, and industry insights to design integrated marketing plans that align with the company's objectives and drive growth.
- Oversee Multi-Channel Marketing Campaigns: Plan, execute, and manage campaigns across digital platforms (social media, email, PPC, SEO) and offline channels (events, print, partnerships), ensuring consistent brand messaging and audience targeting.
- Budget Management: Develop and oversee the marketing budget, optimising resource allocation to maximise ROI across all initiatives.
- Team Leadership: Lead, mentor, and collaborate with a team of marketing professionals, ensuring alignment with marketing goals and fostering a culture of innovation.
- Market and Competitive Research: Conduct in-depth research to identify emerging trends, customer needs, and competitor strategies, leveraging insights to inform marketing decisions.
- Content Strategy: Supervise the creation of engaging and impactful content, including website updates, blogs, social media, email campaigns, and promotional materials.
- Performance Monitoring and Optimisation: Track, analyse, and report on the effectiveness of marketing campaigns, using data-driven insights to refine strategies and achieve desired outcomes.
- Brand Development and Event Marketing: Strengthen brand presence through strategic partnerships, events, and offline marketing initiatives that align with the company's identity and goals.
Job Requirements
Requirements:- A bachelor’s degree in marketing, business administration, or a related field.
- Minimum of 5 years of proven experience in marketing roles, with expertise in both online and offline channels.
- Strategic Thinking and Analytical Skills: Ability to interpret market data, measure campaign effectiveness, and make strategic decisions.
- Digital Marketing Expertise: Proficiency with tools and platforms for social media management, email marketing, SEO, PPC, analytics, and CRM systems.
- Leadership and Team Management: Demonstrated ability to lead, inspire, and manage cross-functional marketing teams effectively.
- Communication Skills: Strong verbal and written communication skills to collaborate with internal teams and external stakeholders.
- Creativity and Innovation: Proven ability to conceptualise and execute innovative campaigns that engage target audiences and drive results.
- Project Management Skills: Strong organisational and time-management skills to juggle multiple projects and meet deadlines effectively
Additional Info
Company Activity
Last active - few hours ago
Job Specialisation
Others
Company Profile
