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- Lead brand marketing and product launches: spot gaps, analyze rivals, plan campaigns and media.
- Work on consumer launches and brand campaigns across advertising, media and offline.
- Own launches, shape brand strategy, lead cross-functional teams
4000
D2-2-13, Solaris Dutamas MY Sri Hartamas, Kuala Lumpur
Job Description
- Develop branding & marketing strategy. Ability to take the initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape
- Develop consumer marketing launch plans for new products, product re-launches, and other marketing and branding campaigns as assigned, in a timely and accurate manner, including overseeing advertising and media planning for the product
- Lead point of contact for cross-functional team on providing information, planning, and briefing on product
- Conduct research to identify emerging trends of consumers
- Analyze market trends and developments that may impact offline marketing activities
- Assist in execution of activities to communicate business value proposition to customers, including design and others
Job Requirements
Requirements:- Strong communication, interpersonal, customer service, and sales skills.
- Possess a valid driving license and own transport.
- Willing to travel to meet customers and develop new business opportunities across various retail and wholesale outlets, including traditional medical halls, dried seafood shops, supermarkets, and other potential sales channels.
- At least 3-4 years (for manager position) or 1-2 years (for executive position) of consumer brand marketing experience in the FMCG industry (F&B industry added advantage)
- Fresh graduates are welcome to apply.
- High fluency and comprehension in English, Mandarin and Cantonese.
Additional Info
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Last active - few days ago
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