AI-generated summary
RM 3600 - RM 6000
No.38-1, Jalan Metro Perdana Timur 11, Kuala Lumpur MY Kepong, Kuala Lumpur
Full-Time
A. Brand Marketing
- Actively participate in driving new product development and lead the execution of marketing campaigns for new product launches.
- Develop house brand packaging designs for both local and export markets.
- Design and implement strategic marketing initiatives to drive brand awareness, consumer acquisition, and revenue growth for Promex Brand (priority in Malaysia Market).
- Identify product unique selling points and craft compelling messages across marketing channels (digital, in-store, etc).
- Develop campaign key visuals to achieve marketing objectives.
- Plan and execute national scale marketing supports (gift with purchase, national contest, etc).
- Design and manage video shooting in collaboration with chefs.
- Work with external marketing agencies, contractors, and vendors as needed, ensuring quality and cost-effectiveness.
B. Digital Marketing
- Participate and support digital marketing plan for Promex in Malaysia.
- Lead content planning and strategizing for assigned social media platform.
- Lead Collaborative Ads (CPAS) management for assigned social media platform.
- Lead ads budget management for assigned social media platform.
- Manage and collaborate with influencers to strengthen Promex brand awareness in Malaysia.
C. Business Intelligence / Analytics
- Analyze market trends and opportunities (with available data resources).
- Conduct commercial surveys to identify potential new product development.
- Monitor and analyze marketing campaign performance, using data to make data-driven decisions and optimizations.
D. Corporate Branding
- Conduct brand check for design elements in exhibitions participated by company.
- Create or improve corporate stationery items.
E. Budget Management
- Monitor marketing budget effectively, ensuring cost efficiency and ROI measurement.
F. Others
- Undertake projects as and when required, in line with business needs
Last active - few days ago
