Job Description

About Jom eInvoice

Let's be honest.

We don't sell coffee.
We don't sell sneakers.
We don't sell the latest AI gadget.

We build e-Invoice middleware and tax compliance software.

On paper, that's one of the most "boring" industries to market.

But we don't believe boring industries have to create boring content.

Our mission is to become one of Malaysia's most recognised B2B software brands by creating content people genuinely want to watch—not because we're chasing views, but because we're building trust, authority and demand.

We're looking for someone who believes creativity should drive business results, not just entertainment.

This role is NOT for everyone.

We're not looking for someone who simply follows TikTok trends.

We're not looking for someone who just knows Adobe software.

We're not looking for someone who thinks every viral video is a successful marketing campaign.

We're looking for someone who understands people.

Someone who knows why people stop scrolling.

Someone who can turn complex compliance topics into stories people relate to.

Someone who can make finance professionals laugh because they've lived that exact moment.

Someone who understands that every piece of content should move the business forward.

What You'll Do

You'll own the creative thinking behind our organic content.

This includes:

• Developing content strategies across TOFU, MOFU and BOFU.
• Brainstorming scroll-stopping content ideas rooted in psychology and real business pain points.
• Writing scripts for short-form videos, skits and educational content.
• Turning complex tax compliance and e-Invoicing concepts into simple, engaging stories.
• Producing and editing videos for TikTok, LinkedIn, Instagram and YouTube Shorts.
• Designing supporting visuals when required.
• Working closely with the marketing team to align content with business goals.
• Constantly analysing performance and improving future content based on audience behaviour.

What Success Looks Like

We don't measure success by views alone.

Great content should achieve one or more of these:

• Increase brand awareness.
• Build trust with finance teams and business owners.
• Demonstrate authority in e-Invoicing.
• Generate qualified engagement.
• Create demand for our solutions.
• Support pipeline and revenue growth.

If a video gets one million views but doesn't strengthen our brand or influence potential customers, we don't consider it a success.

What We're Looking For

Must Have

• Exceptional storytelling ability.
• Strong understanding of consumer psychology and why people engage with content.
• Excellent copywriting and scriptwriting skills.
• Strong understanding of social media platforms and content mechanics.
• Experience shooting and editing short-form videos.
• Ability to simplify complicated topics into engaging stories.
• Curious mindset with strong commercial awareness.
• Comfortable appearing on camera is a bonus, but not required.

Nice to Have

• Experience in B2B SaaS or technology marketing.
• Understanding of Malaysian business culture.
• Familiarity with accounting, finance or tax industries.
• Experience building organic social media brands.

Your Portfolio Matters More Than Your Resume

Instead of telling us you're creative...

Show us.

Include examples of:

• Short-form videos you've created.
• Scripts you've written.
• Campaigns you're proud of.
• Content that generated meaningful engagement.
• Content where you can explain why it worked.

We care more about your thinking than expensive production quality.

How We Evaluate Ideas

Every content idea should answer these questions:

1. Why would someone stop scrolling?
2. Why is this relevant to our audience?
3. What business problem does it highlight?
4. How does it strengthen the Jom eInvoice brand?

Entertainment is important.

But entertainment without business relevance is simply expensive content.

If This Sounds Like You...

You probably spend more time analysing why content works than copying trends.

You naturally notice human behaviour.

You constantly think,
"There's a better way to tell this story."

You enjoy making complicated things easy to understand.

You believe creativity should create business impact—not just views.

If that sounds like you, we'd love to meet you.

Job Requirements

What We're Looking For

Must Have

• Exceptional storytelling ability.
• Strong understanding of consumer psychology and why people engage with content.
• Excellent copywriting and scriptwriting skills.
• Strong understanding of social media platforms and content mechanics.
• Experience shooting and editing short-form videos.
• Ability to simplify complicated topics into engaging stories.
• Curious mindset with strong commercial awareness.
• Comfortable appearing on camera is a bonus, but not required.

Nice to Have

• Experience in B2B SaaS or technology marketing.
• Understanding of Malaysian business culture.
• Familiarity with accounting, finance or tax industries.
• Experience building organic social media brands.

Your Portfolio Matters More Than Your Resume

Instead of telling us you're creative...

Show us.

Include examples of:

• Short-form videos you've created.
• Scripts you've written.
• Campaigns you're proud of.
• Content that generated meaningful engagement.
• Content where you can explain why it worked.

We care more about your thinking than expensive production quality.

Skills