Job Description

We are looking for a senior Japanese Content Strategist to strengthen our Japan-facing social media and entertainment marketing capabilities.

The ideal candidate is someone who can lead Japanese audience thinking, originate ideas in Japanese, and advise JUO & NIR and its clients on how entertainment titles should be positioned, discussed, and activated for Japanese audiences.

This is not a translation role or a language-checking role. The right person should be able to shape strategy before concepts are developed, challenge ideas that do not feel natural in Japan, come up with Japanese-first alternatives, and clearly explain their recommendations to both Japanese- and English-speaking stakeholders.

Role Scope

• Lead / co-lead Japanese audience strategy for selected briefs.
• Shape title positioning, audience priorities and social content approaches.
• Originate Japanese-first concepts and editorial formats.
• Advise on domestic Japanese audience behaviour, fandom and entertainment culture.
• Identify cultural, tonal, language and reputational risks early.
• Strengthen JUO & NIR’s ability to present credible Japanese-native thinking to clients.
• Share knowledge and strategic judgement to our internal team.

 Key Responsibilities

Japanese Audience and Content Strategy

• Develop / co-develop Japanese audience strategies for anime and live action title campaigns, always-on and multi-title social media promotion, reactive opportunities and community engagement.
• Turn business objectives and insights into clear Japanese social strategies.
• Define relevant Japanese audience segments, including differences between existing fans, casual viewers, and new audiences.
• Recommend the role that different content should perform: awareness, understanding, encouraging conversation, sustaining interest, etc.
• Identify where Japanese audience behaviour, platform culture or promotion rhythms require a different approach from global or English-first strategies.

Creative and Editorial Development

• Evaluate concepts for Japanese audience readiness: cultural relevance, title understanding, language, tonal accuracy, sensitivity, humour and formality.
• Adapt global or English-first concepts into Japanese-native executions where appropriate. Where adaptation is insufficient, provide a stronger alternative backed by a sound rationale.
• Review and refine priority Japanese copy, including captions, hooks, supers, title cards, text overlays, community prompts and short-form editorial lines.
• Work with assigned Japanese writers and/or editorial creatives.

Client and Stakeholder Collaboration

• Join selected internal and client-facing discussions on Japanese audience strategy, concept development, campaign direction and creative feedback.
• Present and explain Japanese strategic recommendations in Japanese or English, depending on stakeholder requirements.
• Demonstrate understanding of feedback that changes the strategy, language or cultural correction, and broader audience concerns.
• Provide clients and internal teams with clear explanations of why a particular line, concept, audience framing or creative route works or does not work in Japan.

Job Requirements

Requirements

• Native-level Japanese language ability and deep lived understanding of Japanese culture and audience behaviour.
• Professional working English sufficient to collaborate with JUO & NIR’s Singapore-based team and participate in bilingual stakeholder discussions.
• 4 or more years of relevant experience is preferred, although candidates with less experience and clear evidence of senior strategic ownership will be considered.
• Strong judgement around Japanese tone, phrasing, cultural nuance, humour, sensitivity, fandom behaviour and platform conventions.
• Able to work within strict brand, title, legal, rights, talent and platform guardrails.
• Able to work independently, challenge assumptions constructively and provide clear recommendations under time constraints.
• Comfortable collaborating with cross-functional teams across strategy, social, creative, production, accounts and project management.
• Reliable with deadlines, feedback rounds, confidentiality and unreleased campaign materials.

Advantage

• Experience:
• Working on streaming, anime, Japanese entertainment, film, television, manga, games, music, talent or youth-culture brands.
• With Japanese social content across X, Instagram, TikTok, YouTube or other relevant platforms.
• Working directly with clients or presenting strategic recommendations to senior stakeholders.
• Adapting global campaigns for Japan or extending Japanese campaigns to international audiences.
• Working with agencies, production companies, publishers, broadcasters or multi-party approval workflows.
• An existing network across Japanese entertainment, media, production, creators, fandom communities or cultural sectors.

Skills