About Kerry

About the role

We are seeking a highly motivated and results-driven Sales Manager to drive business growth across Malaysia. The successful candidate will be responsible for identifying new business opportunities, acquiring new customers, managing key accounts, and supporting distributor partners to achieve sales and profitability targets.

This role is ideal for a commercially minded individual with a strong background in the foodservice industry and a proven track record in business development, customer relationship management, and market expansion.

• Location Johor Bahru (Southern Region)
• Reporting to Country Manager Beverage Brands MYSG

Key responsibilities

Business Development

• Identify, prospect, and secure new business opportunities within the foodservice channel across Singapore and Southern Malaysia.
• Develop and execute territory growth plans to achieve sales and profitability targets.
• Build and maintain a strong sales pipeline through market mapping, customer visits, networking, and industry engagements.
• Conduct product presentations, business reviews, and commercial negotiations with customers.
• Drive new customer acquisition and expand market penetration across assigned territories.

Account Management

• Manage and grow existing customer accounts to maximize revenue and profitability.
• Build and maintain strong relationships with key decision-makers and stakeholders.
• Develop account plans and implement growth initiatives to achieve business objectives.
• Ensure high levels of customer satisfaction through proactive support and relationship management.
• Monitor account performance and identify opportunities for business expansion.

Distributor Management

• Collaborate closely with distributor partners to achieve sales, distribution, and visibility objectives.
• Support distributor teams through joint business planning, customer visits, and market development activities.
• Monitor distributor performance and identify opportunities to improve execution and market coverage.
• Ensure alignment of distributor activities with company growth strategies.

Market Development

• Identify opportunities to expand distribution and strengthen market presence.
• Monitor market trends, customer needs, competitor activities, and industry developments.
• Develop and implement strategies to grow market share within assigned territories.
• Gather market intelligence and provide recommendations to management on growth opportunities.

Commercial Planning & Execution

• Execute pricing, promotional activities, and commercial initiatives in line with company objectives.
• Support new product launches and customer activation programs.
• Ensure effective execution of commercial plans across customer and distributor networks.
• Work cross-functionally with internal stakeholders to deliver business objectives.

Forecasting & Reporting

• Prepare accurate sales forecasts and pipeline reports.
• Conduct regular business reviews and performance analyses.
• Maintain customer records and sales activities within CRM systems.
• Provide timely reporting on business performance and market developments.

Qualifications and skills

• Education Bachelor's Degree in Business, Marketing, Hospitality Management, or a related discipline.
• Minimum 5 years of sales, account management, or business development experience within the Foodservice industry.
• Proven track record of delivering sales growth and achieving commercial targets.
• Experience managing customers within hotels, restaurants, cafés, catering companies, and foodservice operators.
• Experience in managing distributor partners is preferred.
• Experience in beverages, FMCG, food ingredients, or foodservice solutions is an advantage.